Marketing Specialist/Marketing Specialist, Senior

Job DescriptionMarketing Specialist, SeniorUnder minimal direction, lead marketing and outreach efforts to grow vanpool participation and utilization. This role develops strategic partnerships, executes targeted campaigns, and drives innovative programs that expand ridership and support OCTA’s transportation goals.This is an exempt position in salary grade 190. Annual Salary: Min – $84,531.20 | Mid – $100,984.00 | Max – $117,416.00. The starting salary will be within this range based on qualifications.What You’ll DoDevelop and execute marketing campaigns, promotions, and advertising programsLead vanpool sales strategies, outreach initiatives, and special eventsBuild partnerships with businesses, schools, and community organizationsAnalyze data and trends to identify growth opportunities and expansion strategiesDeliver presentations and pitches to stakeholders to drive program participationManage marketing consultants, contracts, budgets, and procurement processesCreate reports, transportation plans, and marketing materialsTrack campaign performance and optimize programs to meet ridership goalsPlan and coordinate logistics for outreach events and promotional activitiesWhat We’re Looking ForBachelor’s degree in Marketing, Business, Communications, or related fieldMinimum of five years of professional marketing, promotions, or events experienceStrong sales, outreach, and relationship-building skillsExperience developing and managing marketing campaigns and budgetsAbility to analyze data and translate insights into actionable strategiesExcellent presentation, communication, and interpersonal skillsSpanish language proficiency (reading, writing, and speaking) requiredValid California driver’s license requiredWhy You’ll Love It HerePlay a key role in expanding sustainable transportation solutionsLead creative campaigns and community-focused initiativesWork with diverse stakeholders across business, education, and public sectorsMake a measurable impact on ridership and regional mobilityMarketing SpecialistUnder general supervision, increases vanpool participation and utilization by developing and maintaining partnerships with businesses, community groups, and educational institutions to promote, innovative marketing outreach programs.This is a non- exempt position in salary grade 180. Min – $36.86 | Mid – $44.03 | Max – $51.20/hr. The starting salary will be within this range based on qualifications.What You’ll DoIncrease vanpool participation and utilization through targeted outreach and partnership developmentBuild and maintain relationships with businesses, community groups, and educational institutionsDevelop and implement innovative marketing and outreach programs to promote vanpool and transportation servicesDeliver presentations to executives, employees, community leaders, and studentsEducate stakeholders on the benefits and usage of vanpool and related programsAnalyze participation trends and program performance dataRecommend strategies to expand programs and improve participation and satisfactionEnsure program goals and performance metrics are met or exceededWhat We’re Looking ForAny combination of education and experience equivalent to a bachelor’s degree in Business, Marketing, Communications, or a related fieldMinimum of three (3) years of professional marketing experience in marketing, promotion, and special events, preferably in the transportation services industryDemonstrated excellence in selling products and/or concepts to a diverse customer baseSpanish language proficiency (reading, writing, and speaking) requiredValid California driver’s license requiredWhy You’ll Love It HereOpportunity to make a meaningful impact on sustainable transportation and the communityCollaborative and mission-driven work environmentVariety in day-to-day responsibilities, from outreach to strategyAbility to build strong community and business partnershipsA role that encourages innovation and creative problem-solvingThis posting will remain open until the candidate is selected.Join a team where innovation, integrity, and strategic thinking are valued.Apply now to help shape the future of OCTA’s programs.OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.