Creative Marketing Director

Creative Marketing DirectorFer & Square Enterprises LLCAustin, TX | Full-Time | Growth-Focused Leadership RoleAbout Fer & SquareWe are a high-speed premium design and print studio specializing in custom packaging, product labels, stickers, and large format printing. We produce packaging with UV printing, embossing, spot gloss, and specialty materials on fast turnaround times.What You’ll DoWe are looking for a highly driven Creative Marketing Director who can take complete ownership of our content, marketing, creative direction, and growth strategy. This is not a traditional marketing role. We need a builder, leader, strategist, and executor capable of scaling a brand aggressively through content and advertising.Position OverviewThe Creative Marketing Director is responsible for developing, executing, and optimizing the company’s content publishing strategy across all marketing channels.This individual will have authority over content planning, publishing cadence, creative direction, campaign execution, and performance optimization while maintaining alignment with company growth objectives.The ideal candidate combines:Content strategySocial media managementVideo production oversightPaid advertising managementTeam leadershipCreative directionMarketing analyticsThis role is designed for aggressive growth and high-volume content output.Core ResponsibilitiesContent Strategy & PublishingDevelop and manage the company’s content strategy.Maintain publishing frequency, scheduling, and content distribution.Maintain a structured content calendar.Ensure consistent brand messaging across all platforms.Optimize content performance based on analytics and market trends.Manage both company and founder/personal brand content.Content Production GoalsSocial Media ManagementUp to 90 feed posts per monthFull content calendar managementReels ProductionUp to 60 edited reels per monthPriority editing workflowHigh-volume content repurposingContent PlanningWeekly content planning sessionsMonthly campaign planningProduct launch content strategyPaid AdvertisingManage Meta advertising campaigns.Develop ongoing testing and scaling strategies.Monitor campaign performance and ROI.Create and optimize audience targeting.Improve lead generation and customer acquisition.Reporting & AnalyticsProvide weekly performance updates.Deliver monthly marketing performance reports.Track KPIs and growth metrics.Present recommendations for scaling and optimization.Leadership & Team DevelopmentThe Creative Marketing Director is expected to build and develop the company’s marketing department.Responsibilities include:Recruiting marketing and creative team members.Assisting with hiring decisions.Training current and future employees.Developing internal content systems and workflows.Managing creative production standards.Delegating responsibilities as the team grows.Conducting creative workshops and training sessions.Additional ResponsibilitiesUntil additional hires are made, this role may also assist with:Website design and developmentShopify management and optimizationE-commerce setup and maintenanceEmail marketing systemsMarketing automationsInfluencer outreachProduct photography coordinationProduct videography coordinationContent capture planningShot list developmentBrand guideline developmentCreative brainstorming sessionsCompany SupportFer & Square Enterprises LLC will provide access to available company resources including:Product inventoryProduct samplesMarketing assetsExisting brand materialsBusiness strategy alignment meetingsProduct footageOrder fulfillment footagePackaging footageBehind-the-scenes contentProduct updatesProduct launch informationTravel RequirementsOccasional travel may be required.Approved travel expenses will be covered, including:FlightsTransportationHotel accommodationsLocal transportationAll travel must receive prior approval.Performance Reviews & Growth OpportunitiesThis position includes structured performance evaluations every 90 days.Performance reviews will evaluate:Content outputContent qualityAudience growthEngagement metricsLead generationAdvertising performanceTeam leadershipOperational improvementsCompensation increases and advancement opportunities may be available based on demonstrated performance and company growth.QualificationsRequired3+ years of content marketing experience3+ years managing social media accountsExperience with Meta Ads ManagerStrong understanding of content strategyExperience managing creative projectsLeadership and team management experienceExcellent communication skillsAbility to work independentlyStrong organizational skillsExperience with AI tools PreferredShopify experienceGraphic design experienceVideo editing experienceExperience scaling consumer brandsExperience in packaging, print, cannabis, hemp, lifestyle, or consumer productsExperience building marketing departments from the ground upExperience with AI tools Why Join Fer & Square?Direct impact on company growthLeadership opportunityCreative freedomFast-paced environmentOpportunity to build and lead a marketing departmentClear growth and advancement pathWork with premium brands and innovative packaging productsIf you’re a results-driven marketer who can create, lead, execute, and scale, we want to hear from you.