Director, Marketing Operations & Analytics (Workspace)

Why Join Us?As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for the last two years. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.Key ResponsibilitiesThis role will be responsible for the architecture, data, operations, and strategy for the workspace security marketing organization including analytics, data warehousing, Marketo, marketing technology, and SFDC. The ideal candidate has an exceptional understanding of marketing systems, marketing and SDR interlock, lead and pipeline creation, and partnering with data and IT teams. You will partner closely with Check Point’s central teams to ensure we are able to track marketing performance across all customer touchpoints. You will also work closely with workspace security’s sales leadership to articulate pipeline creation and performance across our entire portfolio. This role is a player-coach role and will require both strategic and hands-on technical expertise.Own alignment across internal teams to drive architecture and scalable operations for workplace security across Marketo, SFDC, and SnowflakeResponsible for building marketing performance and pipeline models, visualizations, and insightsLead marketing taxonomy across campaigns, content, and programs for the workplace security product portfolioSupport ongoing evaluation and optimization of the marketing and SDR tech stackPartner closely with SDR organization to ensure all leads are properly actioned on and drive bidirectional communication to improve lead scoring, sequences, and marketing programsDrive marketing enablement across the workspace security organization so marketing and cross-functional partners understand marketing data models and analytics, and how to use this data to improve planning and optimizationBuild attribution models to connect marketing impact across channel, sales, and SDR organizationsCollaborate with FP&A and sales operations to assess marketing opex performanceQualifications10+ years of experience in marketing operations in enterprise SaaS5+ years of experience managing globally distributed teams in a matrixed organizationBA/BS in a quantitative disciplineExceptional knowledge of Marketo and SalesforceStrong understanding of Snowflake, PowerBI, and the ETL processDemonstrable ability in driving marketing data enablement across executive, marketing, and sales audiences to lead ongoing marketing ROI optimization and pipeline analysisHands-on experience leading lead scoring, lead management, data visualization, campaign taxonomy, and martech architectureDeep experience partnering with channel, SDR, sales, and sales engineering organizationsMust be eligible to work in the US without sponsorship from an employer now or in the future