Email and Funnel Marketing Manager

Norton Professional Books (NPB), an imprint of W.W. Norton & Company, Inc. is seeking an Email and Funnel Marketing Manager. This position will focus on creating high-converting, long-form sales pages and designing campaigns to expand and monetize our continuing education marketing list. The ideal candidate will be a motivated, entrepreneurial-minded direct-response marketer who understands the full funnel, thinks in terms of conversion rates, average order value, and list engagement, and knows how to use copy to influence those metrics. This position requires at least five years of experience in mental health marketing. This is a fully remote position.Essential Job Responsibilities Include:Manage direct response copy and offer development, including writing high-converting short- and long-form copy, including sales pages, launch sequences, promotional emails, and offer-driven social media copyConfidently present, defend, and refine copy and offer strategy in collaboration with cross-functional internal teamsManage email marketing strategy and execution, including planning, writing, and executing promotional, life cycle, and evergreen email campaigns that drive conversions and long-term customer valueAnalyze performance and rapidly iterate copy and strategy based on audience behavior, engagement metrics, and revenue dataWrite conversion-oriented copy for paid and organic social campaigns that support launches, promotions, list growth, and retargeting effortsCollaborate with creative and media teams to ensure alignment between copy, visuals, and funnel strategyMeasure and analyze campaign performance across email and social using analytics tools and sales reportingUse historical data and testing insights to predict performance, refine offers, and scale what worksContinuously test new strategies to grow audiences/list size, increase engagement, and improve customer lifetime valuePlease note- this job description is not designed to cover all activities required of the employee.Required Qualifications:Employment eligibility to work with W.W. Norton & Company in the US is required.Must be able to work full business hours.Must have at least 5 years of experience in mental health marketingMust have experience with different applications experience with systems, such as HubSpot, ActiveCampaign, MailChimpMust be proficient in Google Analytics and have practical experience in managing and optimizing paid campaigns across Meta platformsMust have experience with Account Engagement (formally Pardot)Must be highly disciplined and self-motivatedMust be collaborative and enjoy working on a teamMust be organized, detail-oriented, and responsiveMust be a creative, solutions-focused problem solverMust be able to analyze results and strategize to win prospective businessMust have superior verbal and written communication skillsMust have excellent presentation skillsCompensation and Benefits *Currently available benefits include:Annual compensation for this position is $70,000-$80,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.Generous paid time off, paid holidays, and summer Friday afternoons beginning in JulyGenerous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employerDisability and life insurancesFMLA, parental and other leaveEmployee Assistance Program (for mental health, financial planning, and other needs)Company-provided laptopEmployee discounts on Norton booksLimited matching of employee donations to select non-profit organizations*All policies and benefits described are subject to change at any time.