Licensing Coordinator/Licensing Specialist

Company DescriptionJOYIN is a global consumer products company that designs and delivers accessible, family-focused products across kids' play, home essentials, celebrations, and seasonal categories. Since its founding in 2015, JOYIN has grown to serve over 20 million consumers worldwide, including North America, Europe, and the Middle East, by combining creative product design, data-driven insights, and a global supply chain. The company operates four core business divisions and a diverse portfolio of brands, such as JOVA, SLOOSH, JOIEDOMI, and Spooktacular Creations. With offices in the U.S. and China, JOYIN works closely with global retailers and platform partners to offer reliable, scalable solutions. JOYIN is dedicated to creating joyful, meaningful moments through products that bring families together.Role DescriptionWe are looking for a Licensing Coordinator to serve as the sole point of contact for all licensing activities, reporting directly to the Head of B2B. You will manage the end-to-end licensing process—from inbound opportunity evaluation to product submission, compliance tracking, and project management—while proactively sourcing new licensing partners. This is a high-visibility role in a fast-growing company with a strong presence in U.S. retail.Key Responsibilities- Inbound Management: Serve as the primary contact for licensing opportunities from agencies and brand partners; evaluate for brand fit, commercial viability, and market potential- Project Coordination: Assign opportunities to product managers by category; track timelines from evaluation to development; maintain a centralized project dashboard and report progress to leadership- Licensing Operations: Manage product submission materials, follow up on licensor feedback, and ensure compliance with licensing agreements throughout the product lifecycle- External Partnerships: Proactively research and source new licensing partners across entertainment, gaming, lifestyle, and toy-adjacent categories- Cross-Functional Collaboration: Work closely with B2B, product, and design teams to ensure alignment and timely executionQualifications1–3 years of experience in licensing, brand partnerships, project coordination, or related fields (recent graduates with strong internships will be considered)Strong hard skills in contract negotiation, IP compliance, and licensing agreement managementFluent in English and Mandarin (written and spoken) to coordinate with teams and partners in the U.S. and ChinaProven ability to manage end-to-end project timelines and multiple priorities independentlyFamiliarity with licensing processes, product submissions, and compliance tracking is strongly preferredHighly organized, detail-oriented, and self-motivated with strong multitasking abilities; comfortable in a sole role with direct leadership exposureExperience in toys, consumer products, or U.S. retail is a plus