Marketing and Sales Specialist

Marketing & Sales Specialist Location: Arvada, CO (on-site) Type: Full-time Compensation: $65,000 - $80,000 DOE + performance bonus About Vanlife Customs Vanlife Customs was founded ten years ago in a backyard in Boulder and has grown into a 15,000-square-foot facility with a team of 15 dedicated professionals. We design and build bespoke vehicles that elevate how people travel, work, and explore. Our mission is straightforward but demanding: transform standard vehicles into the nation’s best custom mobile bases - for both adventure and business. Through expert craftsmanship, honest guidance, and thoughtful engineering, we create vans designed to go anywhere and perform everywhere. We specialize in highly customized campervan builds, upgrades, and remodels. We’ve built over 400 vans and serviced or upgraded thousands more. Our culture values curiosity, collaboration, and turning complex technical work into beautiful, functional outcomes. Why This Role Is Special This role sits at the intersection of storytelling, real products, and real revenue. You won’t be marketing abstract software or lifestyle hype. You’ll be inside an active fabrication shop, capturing real craft, real problem-solving, and real delivery moments - and helping turn that story into qualified leads and booked work. This is an ideal role for someone early in their career but serious about growth: someone who wants responsibility, mentorship, and a clear path to becoming a highly capable marketing generalist with strong creative instincts. About the Role We are looking for a creative and analytical Marketing & Sales Specialist to help tell the story of Vanlife Customs and convert that story into meaningful customer engagement and sales activity. As our first full-time hire focused on content and growth marketing, you’ll take ownership of day-to-day execution previously handled by the owner and external partners. You’ll create photo and video content, support digital marketing initiatives, and help the sales team with strong, consistent brand assets. You will not be expected to know everything on day one. We invest in training, mentorship, and clear priorities so the right person can grow quickly and confidently in the role. What You’ll Learn Here How high-consideration, high-value products are marketed and sold How content ties directly to lead quality and revenue - not vanity metrics How to communicate technical products to non-technical customers How a premium brand is built, protected, and grown How sales, marketing, and operations align in a real production business Key Responsibilities Content Creation & Storytelling Plan, shoot, and edit video and photography of builds, shop processes, and finished vehicles Produce engaging content for platforms such as Instagram, YouTube, and the website Interview technicians and designers to translate technical details into customer-friendly stories Organize and maintain a searchable content library for marketing and sales use Digital Marketing Execution Manage and optimize Google and Meta ad campaigns, with guidance and support as needed Assist in developing email marketing campaigns, including newsletters and nurture sequences Update website copy and imagery to reflect current capabilities and SEO best practices Review performance data and help report on lead flow, campaign performance, and ROI Social Media & Community Manage day-to-day publishing across social platforms Engage with comments and messages in a professional, on-brand voice Align social content with broader marketing initiatives and promotions Sales Support Create digital assets that support the sales process (one-sheets, brochures, short videos) Help capture customer testimonials and delivery-day experiences Ensure consistent brand messaging across all customer touchpoints Experience & Skills We are open to early-career candidates, including exceptional recent graduates, who can demonstrate strong real-world work. Rather than focusing on years in a role, we care about evidence of capability, curiosity, and ownership. Experience may come from internships, freelance work, personal projects, content channels, or previous full-time roles. You should bring: Demonstrated experience creating content or marketing materials used in the real world A strong interest in visual storytelling, with hands-on experience in photography and/or video Working knowledge of editing tools Clear, confident writing skills for social captions, emails, or website copy The ability to manage your own projects, prioritize work, and follow through Comfort learning new tools, workflows, and technical concepts quickly A collaborative mindset and the ability to work with designers, builders, and sales teammates What We’ll Ask You to Show Us We don’t expect a perfect résumé - but we do expect to see your work. During the application or interview process, we’ll ask you to share examples such as: A portfolio, website, or folder with video, photography, or design work Social media accounts, channels, or campaigns you’ve managed or contributed to Examples of written content (emails, captions, website copy, blog posts) A short explanation of a project you’re proud of - what you were trying to achieve and what you learned Professional work, internship projects, freelance work, or personal passion projects are all welcome. What matters most is that the work is yours, and that you can talk clearly about how and why you created it. Preferred (Not Required) Experience supporting or assisting with paid advertising (Google, Meta) Familiarity with email marketing platforms (HubSpot, Campaign Monitor, etc.) Basic website editing experience (Squarespace or similar) Interest in outdoor, travel, automotive, or maker communities Experience in a hands-on, product-driven environment Our Values CURIOSITY - We ask why We’re always learning, questioning, and seeking to understand before acting. DRIVE - We find a way We take ownership, push projects forward, and bring momentum every day. EXCELLENCE - Pride in every detail We sweat the details and deliver quality work we’re proud of. DISCIPLINE - We do what we promise We follow process, meet commitments, and do the right thing - even when it’s hard. TEAMWORK - We are better together We support one another, communicate openly, and succeed as a team. Work Environment & Schedule Location: On-site at our Arvada, CO facility Schedule: Full-time, generally Tuesday - Friday Work style: Mix of office work and active time on the shop floor capturing content Occasional flexibility for events, shoots, or special projects Compensation & Benefits Salary: $65,000–$80,000 DOE, plus performance-based bonus 4-day workweek (typically Tuesday–Friday) Paid holidays Unlimited PTO Flexible scheduling to create long holiday weekends Health insurance with company contribution to whole-market plans Vision and dental insurance EIWX1plrRC