In-Home Care Business Development Lead/Marketer

At Home Instead, we believe in the power of compassionate care to enhance the lives of our clients and their families. We're not just a home care company; we're a team dedicated to providing personalized support, fostering independence, and bringing joy to the aging journey. We're locally owned and operated right here in Skokie, Park Ridge and Chicago, IL. We're deeply committed to driving business growth by expanding our client base and the volume of services delivered within our community.Business Development LeadPrimary Responsibilities:Generate quality referrals that convert to clients from assigned territory with the primary goal of bringing in new business. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes and rehabilitation centers.Achieve the revenue objectives by establishing and deepening referral relationships with key contacts at RPNs across all territories. Division of territories will evolve and be strategically based on time and type of RPN as opposed to geographic boundaries.Develop and execute on RPN (Referral Provider Network) strategic vision in assigned territory or as strategically determinedEstablish and maintain KPIs including impressions, referrals, revenue, & service hoursMaintain accurate records of sales and networking activities with each Referral Provider including impressions, pain points; next steps and follow-up activities using Sales Force.Generate creative ideas and plan RPN specific marketing events and themes for marketing Home Instead to the communityPurchase of HI materials used for marketing, giveaways, etc.Meet in-person and build relationships with Referral Providers in a consultative capacity, utilizing the Sales and Marketing related tools, initiatives and educational resources from Honor/Home Instead to develop and enhance relationships that produce referralsResearch, plan, schedule, lead, execute and attend Home Instead networking events, presentations, sponsorships, community programs, in-services and vendor fairs.Attend events in the community including events hosted by RPNs across all territories, as well as presentations, sponsorships, community programs, in-services and vendor fairs. Join and attend networking groups that enhance our relationships and presence in the communitySeek out new RPNs and arrange in person and virtual meetings for (hospitals, rehabs, CCRCs, home health, concierge doctors, legal/financial, etc.)Keep informed of all marketing and sales related Franchisor initiatives, communications, including regularly monitoring the Home Instead/Honor “HomeBase” and other industry organizationsCreate and manage digital handouts (Meet the Team, marketing flyers) and content relevant to RPNs, and localize brand awarenessSend out regular email blasts to all RPNsUse Salesforce to track and have awareness of trends with high value RPNsMaintain a detailed knowledge of digital vendor relationships and manage the success of themEnhance social media presence across all territories (LinkedIn, Instagram, Facebook, TikTok, YouTube, etc.) and post weeklyTake direct referred inquiries, convert to consultationsSecondary Responsibilities:Assist in the field as needed taking inquiries, performing consults, filling in for Care Pros, conducting introductions and QA visits, marketing, etc…Conduct ConsultationsWatch the Slack channels and communicate via Slack with Honor and document conversationsAssist with answering phonesParticipate in on call dutiesUnderstand and strictly adhere to the territorial boundariesAttend all required office staff meetingsMaintain proficiency in all systems and technologies used by the company including ClearCare, MS Word, MS Excel, Office 365, Slack, Honor Care Pro App, Adobe Docusign, Canva, Salesforce, MS Teams, and any other systems and technologies used by the companyRegularly work in-person at the company’s offices on an agreed upon basisReflect the Company’s core valuesGreet and welcome each company visitor in a friendly, warm and professional mannerOther duties as assignedKnowledge, Skills and Abilities:Keep a “the customer is always right” mindset while interacting with clients, families and RPNs on phone and in person.Keep a “Care Pro” focused mindset, understanding the Care Pros are the most essential element of our successThis position must have an understanding of and uphold the policies and procedures established by Home Instead and Honor. This position must demonstrate excellent oral communication skills and the ability to listen effectively. This position must have the ability to work independently, maintain confidentiality of information and meet deadlines.Ability to demonstrate effective interpersonal skills essential as well as sound judgment and good decision-making skills. Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures.Knowledge of the senior care industry.Ability to organize and prioritize daily, monthly and yearly work.Ability to establish good working relationships with management, colleagues and clients.Ability to sit at a desk and listen effectively for long periods of time on the telephone.Ability to stand and walk during the course of a normal business day.Ability to present a professional appearance and demeanor.Ability to reach with hands and arms to operate office equipment.Must be patient and congenial on the telephone.Must have computer skills and be proficient in Word and Excel.Ability to work evenings or weekends as required.Ability to perform duties in a professional office setting.Benefits and Compensation:80k-85k annually401kHealth/Dental/Vision InsuranceCompany laptop/phoneCompany CarPaid time offPaid holidaysOpportunity to earn periodic bonus based on company growthTeam Mission Statement:To improve the quality of our clients’ lives by creating personalized caregiving solutions.Core Values:COMMITMENT TO PROCESS - We commit to and stick with our plan. We pay attention to detail - in our client's care plans, schedules, and quality of careTAKE & ACCEPT RESPONSIBILITY - We each take ownership of our work. We see things through. We exercise personal leadershipCOMPASSION - We have empathy for those we help and work with. We take action to improve their lives.SENSE OF URGENCY - We recognize the importance of being present and engaged in our work. We are driven, to seize opportunities and address challengesRESOURCEFULNESS - We continually work to find the best solution for our clients and stakeholders, and approach opportunities and challenges with a holistic mindset.Core Focus:Drive business growth by expanding our client base and the volume of services delivered within our community.The Business Development Lead is expected to focus on the growth of the company and perform a variety of duties in order to maximize the sales and revenue of the company.Core Competencies and Key Mindset:Growth Mindset - inspiring the team to grow the companyTeam Player - Provide support to all employees of the companyLeadership - Lead by example for all staffPlanning - Participate in the creation and execution of the company’s strategic plans for Marketing and SalesKeep the General Manager, Owners and other office staff members apprised of issuesOrganization – Manage Marketing Calendar, Activities, Relationships, Data - Track weekly Critical Numbers as it relates to sales and marketing with a focus on trends over timeCompassion – Help improve the quality of our client’s lives