Demand Generation Lead

Shape the future with us. And also your own.As a driver of innovation, Viega is one of the most important technology leaders in the installation industry. We develop intelligent systems and integrated digital solutions. Quality is incorporated into everything we do. We believe that this is about much more than supplying pipelines. We turn spaces into living rooms: More comfortable. More intelligent. More secure. More sustainable.Support Us AsDemand Generation LeadJob-ID: 17385; Location(s): Broomfield CO Job Description SummaryThe Demand Generation Lead is responsible for driving pipeline growth and revenue impact through integrated, multi-channel marketing programs. This position owns demand generation strategy and execution across priority segments and target accounts, ensuring alignment from campaign activation through pipeline conversion. Partners closely with Digital, Marketing Operations, Customer Marketing, and Sales teams to optimize performance, improve funnel efficiency, and deliver measurable business outcomes.ResponsibilitiesJOB DESCRIPTION DETAILS Develops and executes integrated demand generation strategies aligned to priority segments, target accounts, and revenue goalsOwns pipeline generation and marketing’s contribution to revenue, driving performance across the full funnel from awareness through conversionTranslates strategies into multi-channel execution across paid media, SEO/SEM, email, website, and nurture programsDrives audience targeting, segmentation, and personalization to improve engagement and conversionPartners with Sales to define and manage SLAs, ensuring alignment on lead quality, follow-up, and pipeline conversionIdentifies funnel gaps and implement strategies to improve conversion across lifecycle stages Owns channel mix and budget allocation decisions based on performance, ROI, and pipeline impactLeads performance optimization through structured testing (A/B testing) and continuous improvement across campaigns and channelsTranslates performance data into actionable insights and recommendations for marketing and sales leadershipPartners with Digital, Marketing Operations, and Customer Marketing teams to ensure alignment of campaigns, channels, and tools to business outcomesEnsures accurate tracking, lead flow, lifecycle management, and attribution in collaboration with the Data Driven Marketing teamActs as the central connector across Marketing and Sales to drive aligned execution and performanceCollaborates with Brand and Content teams to activate thought leadership into demand generation programs that drive engagement and pipelineSupports and scales account-based marketing (ABM) initiatives aligned to strategic accounts Continuously evaluates and improves demand generation processes, tools, and ways of working to increase efficiency and scalability Attends meetings as required and/or assigned Performs other duties as required and/or assigned Will be required to travel up to 20% of the time Required QualificationsKnowledge, Skills and AbilitiesProficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPointStrong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment. Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values. Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.Takes initiative and proactively addresses needs.Strong understanding of B2B or B2B2C demand generation and full-funnel marketing, including pipeline creation, conversion dynamics, and revenue alignmentUnderstanding of multi-channel demand generation programs and marketing budgets based on performance and ROIFamiliarity with CRM and marketing automation platforms such as Salesforce, Marketing Cloud Account Engagement, and AdobeEffectively translates business goals into demand generation strategies, prioritization, and multi-channel execution across paid media, SEO/SEM, email, website, and digital performance channelsStrong analytical mindset with experience in marketing attribution, pipeline measurement, and performance tracking, with the ability to translate data into actionable insights and decisionsAbility to develop and execute structured testing and experimentation strategies to continuously improve campaign effectiveness and performanceUnderstanding of how thought leadership and content-driven strategies build awareness, trust, and demand in complex B2B environmentsGrowth mindset with a focus on continuous improvement, experimentation, and performance optimization in high growth environments Ability to operate in ambiguity and build processes, frameworks, and structure where they do not yet exist Strong cross-functional collaborator with the ability to influence stakeholders, drive alignment, and elevate team performance in a matrixed organization Education, Certification/License & Work ExperienceBachelor’s degree in Marketing, Business, or related field required7+ years of experience in demand generation, performance marketing, or digital marketing within complex B2B or B2B2C environments requiredPrior professional experience partnering with Sales teams to improve lead quality, conversion, and pipeline outcomes requiredEquivalent combinations of education and experience may be considered.CompensationTotal Rewards Package:Base: $115,000 to $150,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.BenefitsMedical, Dental, VisionWellness ProgramHealth Savings Account (HSA) with a company contributionVoluntary Benefits (Life, AD&D, Disability)401(k) retirement plan with a 7.5% company contributionTime Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer DaysApplication WindowPosting date: 05/22/2026The application deadline for this job is: 06/22/2026Your Contact PersonBrad KerwinThe future needs people like you to shape it.Apply to Viega now.Nearest Major Market: Denver