Digital Marketing Manager

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems.The Digital Marketing Manager joins Runpod's Marketing team, a lean, high-output team responsible for how Runpod shows up across every channel developers and infrastructure buyers touch. The team works closely with product, design, and sales to translate technical capabilities into compelling messaging and campaigns. This role sits at the intersection of performance and brand, owning the channels that drive both acquisition and awareness at scale.We're looking for someone hands-on to own and scale Runpod's paid and organic digital presence. This is an individual contributor role for someone who's equally comfortable pulling search query reports and thinking through content strategy. You'll own paid search, paid social, SEO, and AEO, managing agency relationships across all of these channels while building the programs and processes that turn Runpod's growing brand awareness into measurable pipeline.Runpod is at an inflection point. Developer mindshare is growing fast and the paid and organic channels that support it are still being built out. This role has the opportunity to define how those channels operate: what we bid on, how we show up in AI-generated answers, and how all of it ties back to pipeline. You'll have real ownership and the ability to influence channel strategy from the ground up.Responsibilities:Paid SearchOwn end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacingManage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targetsConduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiencyBuild and iterate on landing page briefs in collaboration with the broader Marcom and design teamsPaid SocialDefine paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiencesManage agency partners on campaign execution, audience segmentation, and creative performancePartner with design to maintain a consistent ad creative pipelineSEOOwn Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritizationDirect agency partners on execution while maintaining internal ownership of roadmap and prioritiesCollaborate with content and product marketing to align SEO roadmap with launch calendars and product positioningTrack and report on rankings, traffic, and conversion attributionAEO (Answer Engine Optimization)Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.)Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citationReporting and OperationsOwn a unified performance dashboard across all digital channelsDeliver regular channel reports with clear takeaways and recommendationsServe as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordinationRequirements:3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channelsProven hands-on experience running paid search campaigns (Google Ads required)Experience managing agency relationships across paid and organic channelsWorking knowledge of SEO principles, tools (Ahrefs, Semrush, or equivalent), and technical SEO conceptsExperience running paid social campaigns, with demonstrated ability to reach technical or developer audiencesFamiliarity with AEO/GEO concepts and how to optimize content for AI-driven search surfacesStrong analytical skills, comfortable pulling and interpreting performance data without hand-holdingAbility to work cross-functionally with design, content, and product in a fast-moving environmentSuccessful completion of a background checkPreferred:Experience marketing a developer tool, cloud infrastructure, or B2B SaaS productFamiliarity with the AI/ML ecosystem and ability to speak credibly to a technical audienceExperience with HubSpot, GA4, or similar marketing and analytics platformsHands-on experience with content production or copywritingComfort working in a lean team where ownership is broad and ambiguity is the normWhat You’ll Receive:The competitive base pay for this position ranges from ($115,000 - $150,000). This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and locationMeaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside.Generous medical, dental & vision plans Flexible PTO- take the time you need to rechargeMost roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.$1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspaceRunpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas