Social Media Manager and Content Creator

POSITION SUMMARY:The Social Media Manager & Content Creator will lead and define APOTHEKE's social presence through best-in-class creative, trend fluency, and video-first storytelling. This is a highly visible, high-impact role for a taste-driven creative who understands how to translate brand, product, and emotion into content that performs.This full-time, NYC-based position is for someone who lives and breathes content—a true hybrid of creative, videographer, and editor. You are deeply fluent across platforms, instinctively understand what makes content resonate, and can execute at a high level from concept through final edit.You will be responsible for creating scroll-stopping, culturally relevant, and visually elevated content that drives brand awareness, engagement, and growth—while maintaining APOTHEKE's distinct point of view in the home fragrance and lifestyle space.This role is based in Red Hook, Brooklyn, and requires regular on-site presence for shooting in our studio, retail store, and at events.You will report to the Marketing Director and collaborate closely with Creative, E-commerce, and Retail teams.RESPONSIBILITIES AND DUTIESinclude but are not limited to:SOCIAL MEDIA STRATEGYOwn and evolve APOTHEKE's social strategy with a creative-first lens, balancing brand storytelling with performanceDevelop and manage a dynamic content calendar that is both strategic and reactive to trends and cultural momentsStay ahead of emerging trends, audio, formats, and platform shifts, identifying opportunities to lead—not followTranslate insights and analytics into actionable creative directionConcept and launch distinct content series and formats that build recognition and repeat engagementCONTENT CREATION (CORE FOCUS)Lead end-to-end creation of premium, social-first content across platforms (Reels, TikTok, Pinterest, etc.)Shoot and edit both photography and video at a high level—lighting, composition, pacing, and storytelling should feel best-in-classTranslate fragrance into emotion-driven visual storytelling (ritual, mood, environment, memory)Capture content across studio, retail, and on-location environments, including events and brand activationsConfidently direct or appear on camera when needed (voiceover, hands, or full presence)Bring a strong, opinionated creative POV—understanding how to elevate trends without diluting the brandContinuously experiment with new formats, tools, and techniques to push creativity forwardSupport photoshoots and larger campaigns with on-set creative execution and content captureUtilize AI and emerging tools to enhance efficiency and scale output without sacrificing qualityCOMMUNITY + CULTUREBuild and nurture an engaged, loyal community across all platformsEngage in a way that feels intentional, elevated, and brand-aligned—never transactionalIdentify opportunities for real-time engagement, cultural participation, and brand voice momentsAmplify UGC, creators, and community voices in a way that strengthens brand affinityMaintain a consistent, polished presence across all social touchpointsINFLUENCER + CREATOR PARTNERSHIPSIdentify and cultivate relationships with high-quality, brand-aligned creators and tastemakersLead gifting and content partnerships with a focus on creative output and brand alignment over volumeHelp shape influencer strategy to ensure elevated, differentiated contentTrack performance and extract insights to refine future collaborationsEVENTS + BRAND ACTIVATIONSCapture and produce real-time, high-quality content at events and activationsSupport creative ideation and execution of brand moments that are inherently content-worthy and shareableOwn post-event storytelling across platformsQUALIFICATIONS:3–5 years of experience in social media, content creation, or a similar roleA strong portfolio that demonstrates exceptional taste level across photography, videography, and social contentProven ability to concept, shoot, and edit content independently at a high levelDeep fluency across all major platforms and an intuitive understanding of what performs—and whyStrong understanding of internet culture, trends, and visual directionExcellent eye for detail, composition, lighting, and editingStrong copywriting skills with a clear sense of brand voiceHighly organized, self-directed, and comfortable in a fast-paced, evolving environmentKnowledge in AI creative programs and Claude Bonus:Experience in fragrance, beauty, fashion, or lifestyle brandsBackground in photography, videography, or creative directionExperience with Adobe Creative Suite, CapCut, or similar toolsAPPLICATION REQUIREMENTS:Please submit:ResumeCover letterPortfolio showcasing photography, videography, and social content (Reels/TikTok)Links to social accounts you've managed or significantly contributed to