Growth Marketing Lead

About Abode MoneyAbode Money is building the financial home for your home.Our mission is simple: Make homeownership more affordable for everyday homeowners. We automate the hard parts of managing and saving on homeownership costs like property taxes, insurance, utilities, and more.Everything in home finance today caters to the transaction, the home buyer or seller, while the homeowner is overlooked. With non-mortgage costs up over 50% in the past five years, homeowners are struggling more today than ever before.We have incredible backers, including Core VC, Drive Capital, Sequoia and 81 Collection.The RoleWe're hiring a Growth Marketing Lead to own top-of-funnel acquisition and build the system that makes it predictable and repeatable.This is a hands-on IC role built around continuous testing. You ship creative, read performance daily, and keep the next set of tests moving. You are data-driven at your core. You can tell what's working, what's not, and why, and you can quickly separate real signal from noise.You should already be building with AI. Not exploring it, not curious about it, but actively using it to do your job better. You use it to increase creative throughput, speed up analysis, automate repetitive work, and capture learnings so performance compounds week over week.You will own the weekly operating cadence and bring clear recommendations. We will align on targets, budgets, and priorities week to week.We care about efficiency and scalability. You are accountable for the in-platform levers and the system that lets us scale with control, fast learning, and clean execution.What You'll DoPaid AcquisitionOwn top-of-funnel acquisition across paid social and paid search day to day. Structure, budgets, bidding, audiences, testing, optimizationExpand into affiliate and influencer as secondary acquisition channels over timeCreative SystemBuild and run the creative system. Weekly launches, naming and versioning, refresh cadence, creative library and taggingBuild an AI-assisted workflow for angle discovery, creative versioning, and learnings capture that the team can repeat weeklyDrive landing page and offer tests tied to ad angles, then feed learnings back into what you ship in adsMeasurement & ReportingOwn measurement hygiene. Events, UTMs, attribution inputs, QA, clean experiment setup, spot-checks when neededDeliver weekly readouts that drive decisions. Clear wins, losses, what changes next, and whyWho You AreData-driven at your core. You run on numbers, not intuition, and you know how to separate signal from noiseAlready building with AI. You have real workflows, not surface-level usage. You can describe specifically what you've automated or accelerated, and what you've tried that didn't workYou have run paid social and paid search yourself and can explain what you are doing and whyYou move fast with a high execution bar. QA and clean setups are non-negotiableYou can run a high testing cadence without chaos. Hypotheses, versioning, clean readoutsYou translate performance into action. What to make next, what to stop, how to refresh winnersBasic Qualifications3 to 6 years in growth marketing, performance marketing, or related rolesHands-on experience running paid social and paid search, not just reporting or managing an agencyStrong fundamentals in creative testing systems and fatigue managementStrong analytical toolkit. Experimentation, funnel diagnostics, translating data into decisionsComfortable with CAC, ROAS, CVR, payback, and experimentation basicsComfortable with tracking fundamentals and clean setupAustin-based and able to work onsite