Marketing Communications Director
Job DescriptionI’m working with a global, technology-driven business at the forefront of power electronics and critical electrical infrastructure, supporting customers across a wide range of industries with high-reliability solutions.My client is now looking to appoint a Marketing Communications Director to lead and shape their global marketing strategy during a period of continued growth and investment.The OpportunityThis is a senior leadership role with real influence across the business. You’ll take ownership of global marketing communications strategy, driving brand positioning, thought leadership, and demand generation across North America, EMEA, and APAC.The business operates in a highly technical environment, so the ability to translate complex engineering innovation into clear, compelling messaging will be key.You’ll work closely with senior leadership, including strategy, product, R&D, and sales teams, giving you direct visibility and impact on commercial performance.Key ResponsibilitiesGlobal Strategy & PositioningDevelop and execute a global marketing communications strategy aligned to business growth objectivesDefine and evolve messaging, positioning, and value propositions across multiple marketsEnsure a strong, consistent global brand with effective regional localisationBrand, Digital & ContentOwn and develop the global brand strategyOversee website direction, content structure, and optimisationLead social media and digital presence across key platformsDrive thought leadership through technical content, white papers, and executive visibilityEvents & Market PresenceDefine global strategy for trade shows, conferences, and industry eventsEnsure strong alignment between event activity, brand positioning, and demand generationOversee execution and measure ROI of all event activityDemand Generation & PerformancePartner with sales and business units to support pipeline growthDefine KPIs and track the effectiveness of campaigns and contentContinuously optimise marketing performance based on data and insightsCross-Functional LeadershipCollaborate closely with R&D, product, and commercial teamsTranslate complex technical concepts into clear customer value propositionsAct as a strategic advisor to senior leadership on brand and market perceptionTeam LeadershipBuild, lead, and develop a high-performing global marketing communications teamManage external agencies and regional partnersFoster a collaborative, results-driven cultureWhat They’re Looking For10+ years’ experience in marketing communications, ideally within B2B, industrial, or technology-led environmentsProven track record of delivering global marketing strategies across multiple regionsExperience working closely with technical teams such as engineering or productStrong leadership presence with the ability to influence at senior levelExceptional communication skills and the ability to craft compelling narrativesDesirableBackground in power electronics, energy, semiconductors, or industrial technologyExperience managing global agencies and partnersAdditional language skills (e.g. Mandarin) are a plusWhy This Role?Opportunity to own and shape global marketing strategy in a growing, innovation-led businessHigh level of visibility and influence with senior leadershipDirect impact on brand positioning, market presence, and revenue growthCollaborative, forward-thinking environment with strong investment in technology and people