Head of Google Business Profile (GBP)

Head of Google Business Profile (GBP) – Townsquare Interactive Location: This is a remote position that requires you to work closely and collaboratively with a team. Department: Product & Engineering / Onboarding Level: Senior Manager or Director (commensurate with experience) Launch Your Sales Career and Level Up Fast! Townsquare Interactive is seeking a seasoned Head of Google Business Profile (GBP) to lead and transform our GBP operations. This role will be responsible for overseeing GBP management at significant scale—more than 20,000 profiles—ensuring accuracy, optimization, and performance across all client listings. Why Townsquare Interactive? We're on a mission to help small and medium-sized businesses grow and succeed. Our all-in-one business management platform enhances customer flow, while our digital marketing services drive more customers to them—like website design, SEO, social media, and reputation management. We take the stress out of promoting their business so they can focus on what they do best. What You'll Do: Strategic Leadership Architect and own TSI's large-scale GBP strategy. Conduct a thorough operational audit and implement a roadmap for best-in-class GBP management. Define standardized processes for claiming, verification, optimization, and suspension handling. Operational Excellence Manage the full lifecycle of 20,000+ GBP listings with a focus on accuracy, consistency, and performance. Develop tools, reporting, and dashboards to measure access rates, optimization outcomes, and overall listing health. Introduce scalable workflows and leverage automation to maintain quality at scale. Training & Enablement Build comprehensive training programs for onboarding, SEO, and support teams. Establish quality frameworks and audit processes to ensure adherence to best practices. Serve as the internal escalation point for complex GBP scenarios. Cross-Functional Collaboration Work closely with Product, Engineering, Campaign Creation, Customer Success, and Support to align GBP workflows with broader client experience. Influence how GBP value and process are communicated as part of our service offering. What You'll Bring: Required 5–10+ years of hands-on experience managing Google Business Profiles at large scale (thousands of listings or more). Deep expertise in verification, optimization, suspension management, access workflows, and scalable listing operations. Proven experience designing and leading GBP programs, teams, or large-scale local search initiatives. Strong analytical, problem-solving, and communication skills. Preferred Experience working in digital marketing, SaaS, or high-volume local search environments. Background collaborating with engineering or product teams to build tools or workflows. Knowledge of how GBP interacts with SEO, reputation management, website launches, and small-business digital ecosystems. What Does Success Look Like? Increased access rates at launch. Reduction in GBP-related customer complaints and 1-star reviews. Faster, more successful suspension reinstatements. More consistent optimization execution and accuracy. Adoption of a comprehensive GBP playbook across teams. Lift in GBP-driven performance metrics (traffic, calls, direction requests). What's In It for You? Competitive compensation plan 3 weeks PTO + 9 paid holidays (including 2 personal days) Volunteer Time Off—give back to your community Health, Dental, Vision, and Pet Insurance 401(k) with company match + Employee Stock Purchase Plan Company-provided laptop Comprehensive training program to help you master your craft Clear paths for advancement—grow your career right here Ready to Make a Vital Impact? GBP accuracy and performance directly influence our clients' visibility and early-life outcomes. This role will be instrumental in elevating quality, reducing churn, and strengthening small-business success at scale. TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.