Marketing Transformation and digital transformation

Marketing Transformation And Digital TransformationLocation: NJ or NYResponsibilitiesClient relationship management: Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-services.Helps develop marketing and advertising strategies that align with the client's business objectives and target audienceAlign with service leads across the organization to co-ordinate and own the narrative and outcomes for our customersWork cross-functionally with the Clients marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.Act as the customer champion and push for excellence from everyone.Participate in Analyst briefings to support TCS Interactive market leadership ambitions.Own and champion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budgetDemonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.Work at a client site as required, this will vary.Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target.Drive a One TCS mindset across multiple internal and external stakeholders Create, Own, and share knowledge on best practice, ways of working and delivery learning across peers internally.Desired CompetenciesExperience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm or a creative agency that is focused on brand, experience and transformation.A proven track record of working with CMOs, CDOs and CEOs.A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc).Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's viewAny experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantageExcellent written and verbal communication and presentation skills to operate effectively at all levels of the businessExperience in creating business cases for brand transformation initiativesExperience in leading transformation programs involving key systems (e.g.