Paid Ads Manager

Job Description:A growing e-commerce brand in the children's products industry is seeking a Paid Ads Manager (Multi-Channel Focus + Amazon Support) to lead and optimize their digital advertising efforts. The Paid Ads Manager will be responsible for planning, executing, and optimizing advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and other digital channels. This role also includes supporting advertising initiatives on Amazon to ensure continued visibility and sales growth on the marketplace.Responsibilities:Plan, launch, and manage paid campaigns across Google Ads, Meta, TikTok, and other relevant platforms.Conduct audience research, keyword targeting, and competitive analysis to identify growth opportunities.Optimize campaigns to maximize qualified traffic, conversions, and overall return on ad spend.Oversee budget allocation and adjust strategies for peak performance.Analyze campaign data to extract insights and inform performance-driven decisions.Provide regular performance reports, including key metrics, insights, and recommendations.Collaborate with creative and content teams to develop compelling ad assets and messaging.Manage and support Amazon Advertising (Sponsored Products, Sponsored Brands, etc.) to enhance product visibility and sales.Keep current with advertising trends, algorithm updates, and best practices across platforms.Other duties as assignedQualifications:3+ years of hands-on experience managing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and othersProven expertise in campaign strategy, setup, optimization, and performance reportingFamiliarity with Amazon Advertising tools and techniques (e.g., Sponsored Products, Sponsored Brands)Demonstrated success in driving ROI through data-informed ad strategiesStrong analytical skills with proficiency in Excel and tools like Google Analytics or Looker StudioExperience in e-commerce, ideally within children's products, toys, or home goodsFamiliarity with Amazon-related tools such as Helium 10 or Jungle ScoutGoogle Ads and/or Meta Blueprint certifications (preferred)Experience with A/B testing strategies and experimentation toolsExcellent communication skills and a collaborative, solution-oriented mindsetAbility to manage multiple projects and deadlines in a fast-paced environment