Search & Content Coordinator

pawaTech is looking for a Search & Content Coordinator to help drive our search visibility and content performance across multiple markets. You’ll play a key role in executing and optimising our SEO, AI search (GEO), and paid search efforts, while supporting the wider content function. This is a hands-on, data-driven role for someone who enjoys both analysis and execution.Compensation range: €2900 - €3300 full contractual monthly pay.About us:pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets.Our platform is designed for scale, handling millions of active users across the web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond.What you’ll be doing:Managing Google Search Console across markets, identifying performance trends, issues, and opportunities;Conducting keyword research and mapping clusters to existing content while spotting gaps;Running site crawls to detect technical SEO issues and preparing actionable briefs for developers;Monitoring and reporting on SEO performance (rankings, traffic, indexation);Optimising content for AI-driven search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity);Structuring content with answer-first formats, conversational headings, and schema markup;Tracking brand visibility in AI search results and identifying opportunities;Setting up, managing, and optimising Google Ads campaigns across key markets;Handling keyword strategies, bid adjustments, A/B testing ad copy, and reporting performance;Maintaining a unified keyword framework across paid and organic channels;QA-ing content for SEO and GEO best practices before publication;Supporting content planning, calendar coordination, and project tracking.What makes you a great candidate:2–4 years of experience in SEO, paid search, or digital marketing;Hands-on experience managing Google Ads campaigns;Strong familiarity with Google Search Console;Solid understanding of on-page SEO principles;Awareness of AI search and generative engine optimisation (GEO);Experience running site crawls (e.g. Screaming Frog or similar tools);Basic HTML knowledge;Strong organisational skills and comfort working with data;Ability to work independently and collaborate with cross-functional teams.Extra expertise we appreciate:Experience in sports betting or other regulated industries;Familiarity with African digital markets;Experience with SEO tools like Ahrefs or SEMrush;Google Ads certification;Experience with Google Analytics 4;Experience working closely with development teams.Why choose pawaTech?We make an impact and contribute to shaping the iGaming culture;We offer growth inside dedicated teams of seniors and career prospects;We embrace a modern technological stack and innovative approaches;We apply AI-driven tools to enhance productivity, streamline workflows, and keep our teams ahead in innovation;We value balance - a hybrid environment, wellness-related perks and team events are waiting for you;We play it fair with compensation that recognises and backs your achievements, team budgets, and milestone recognition bonuses.This job is accepting ongoing applications, and there is no application deadline.At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions.In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. Please visit our candidate privacy policy to learn more. For additional information regarding the processing of your data, please reach out via data.protection@pawatech.com