Growth Marketing Manager

The Manager, Growth Marketing owns the execution of digital demand generation programs that drive new pipeline and support customer expansion. This role is responsible for the day‑to‑day operation of paid media, SEO/AEO tactics, and nurture programs—building and running the channels that move prospects and customers through the funnel. It works within the Revenue Marketing team, executing the programs that bring the strategy to life as defined by the Senior Director of Revenue Marketing. Digital Demand Generation Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs Track and report on conversion from lead to qualified pipeline, including MQL‑to‑SQL rates and channel‑level performance Nurture and Lifecycle Programs Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs Partner with CS and Revenue Marketing on lifecycle and expansion program execution Marketing Operations Collaboration Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene Coordinate on lead management, routing, and lead scoring optimization Serve as a day‑to‑day point of contact with marketing ops, flagging issues and keeping programs running cleanly About You 4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS Hands‑on experience with CRM and marketing automation platforms (HubSpot preferred) Comfortable owning paid media execution across search, social, and display Familiarity with multi‑touch attribution models and pipeline reporting Experience building or maintaining nurture and lifecycle programs Analytical and detail‑oriented, with a bias toward action over analysis Experience with intent signal platforms (6sense, Demandbase) is a plus Comfortable operating with some ambiguity and building programs without a lot of pre‑existing infrastructure What Success Looks Like Paid media campaigns are live, optimized, and tied to clear pipeline targets within 30 days of start AEO tactics are implemented and Syndio appears in top results on ChatGPT, Perplexity, and other AI search tools for target queries Nurture programs are running with measurable conversion rates and clear visibility into where leads qualify or fall out Reporting is clean and attribution is reliable—pipeline reviews are grounded in numbers the team trusts Why You'll Love It Here Competitive Compensation: salary targeted at $146,000 – $176,000 per year (geo‑neutral within the US) Syndio Equity Flexible Vacation Policy: encourage recharge, paid sick & safe time, compassion leave, and voting leave Paid parental leave Medical, Dental, Vision: Syndio pays 90% of employee premiums, and 50% for dependents Life Insurance & Disability: Syndio covers the full premium 401(k): contribution to help you save for your future Fully remote The Interview Overview 30‑minute interview with a member of our Talent Team 45‑minute Zoom interview with the Hiring Manager Three video interviews with several team members – 2.5 hours Final interview with SVP of Marketing – 30 minutes Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age. #J-18808-Ljbffr