Social Media Specialist

Job Summary We are seeking a results-driven and creative Social Media Manager to oversee our social media presence and drive both organic engagement and paid advertising performance across key platforms, with a strong focus on Meta (Facebook, Instagram) and TikTok. The ideal candidate will be an internet-native communicator who can develop compelling content, analyze performance data, and manage targeted ad campaigns to achieve our business objectives. Key Responsibilities Strategy & Planning: Develop and execute comprehensive social media strategies that align with overall marketing and business goals. Content Creation: Generate, edit, publish, and share daily content (text, images, and videos, especially short-form vertical video for TikTok/Reels) that is engaging, on-brand, and optimized for each platform. Paid Social Advertising: Plan, launch, and optimize paid social media campaigns using Meta Ads Manager and TikTok Ads Manager to drive lead generation, conversions, and ROI. Community Management: Monitor, moderate, and respond to audience comments and messages in a timely and authentic manner to foster a strong online community and brand loyalty. Analytics & Reporting: Track and analyze key performance indicators (KPIs) such as reach, engagement, conversions, CPM, and ROAS. Use data-driven insights to refine strategies and report performance to stakeholders. Trend Spotting: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms, providing recommendations for adoption where appropriate. Collaboration: Work closely with the marketing, design, and e-commerce (if applicable) teams to ensure cohesive cross-channel messaging and campaigns. Required Skills & Qualifications Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns. Expert-level proficiency in Meta Ads Manager and strong working knowledge of TikTok Ads Manager. Demonstrated experience managing paid social media campaigns with measurable results. Strong understanding of audience targeting, creative testing, conversion tracking (e.g., Meta Pixel, Conversion API), and data analysis. Excellent written and verbal communication skills, with a knack for creative, on-brand copywriting. Proficiency in content creation and design tools (e.g., Canva, Adobe Creative Suite, CapCut) for creating engaging visuals and videos. Strong analytical mindset and experience with social media analytics and reporting tools (e.g., Google Analytics, Meta Business Suite). Ability to multitask, work independently in a fast-paced environment, and manage multiple projects and deadlines simultaneously. Preferred Qualifications (Optional) Bachelor’s degree in Marketing, Communications, or a related field. Meta Media Buying Professional Certification or other relevant certifications. Experience with influencer marketing or user-generated content initiatives. Knowledge of SEO principles and content marketing. Pay: $18.00 - $20.00 per hour Benefits: Employee discount Paid time off Work Location: In person