Marketing And Content Lead

Marketing & Content Lead — Transform Chiropractic Wellness CenterShoreview, MN • Part-Time or Full-Time • Hybrid (in-clinic + remote)We're hiring our next creative force.Transform Chiropractic Wellness Center is a neurologically-focused chiropractic practice serving pregnant moms, postpartum families, and kids across the Twin Cities. We help families regulate their nervous systems so their kids sleep, their babies nurse, their bodies recover, and their lives feel possible again. We're growing fast — expanding our footprint, building a wellness café concept, and stepping into the next chapter of our brand.We need someone to own the story of that growth.This isn't a "post pretty pictures" role. This is a creative leadership seat for someone who wakes up with ideas, sees content opportunities in everyday clinic moments, and gets a little obsessed with making something land. You'll be the voice of the practice across Instagram, email, blog, and beyond — translating nervous system science and patient transformation into content that actually moves people to book.What you'll ownInstagram and Facebook — 5+ feed posts/week, 2-3 reels/week, stories daily. You're not waiting for direction; you're bringing the ideas.Facebook Group Management- Own and operate/moderate our facebook groups, comment in local groups for brand awarenessEmail marketing — weekly nurture emails, monthly campaigns, launch sequences for new offersBlog and SEO content — 1-2 long-form pieces per month anchored to local search and our specialtiesCampaign execution — seasonal campaigns (preconception, back-to-school nervous system, postpartum), webinar promo, community eventsInstagram Collabs and partnerships — outreach and execution with aligned local practitioners (midwives, doulas, pediatric dentists, lactation, etc.)Content analytics — you watch what's working, kill what's not, and bring me data-backed ideas monthlyBrand voice stewardship — within 60 days, you're writing in our voice without me editing every wordWho you areYou're a creator at heart. Your own social presence — personal or professional — shows taste and consistency. (We'll ask to see it.)You write well. Like, really well. Captions that hook, emails that feel like a friend texted, blogs that don't read like AI wrote them.You move fast and ship often. You'd rather post 5 good things than agonize over 2 perfect ones.You're a self-starter who hates being micromanaged — and you've earned the right to be left alone because you deliver.You're aligned with our mission. You believe in holistic, root-cause care. You don't need to be sold on chiropractic, perinatal wellness, or nervous system work — you already get it, or you're hungry to learn.You're emotionally intelligent. You can write to a postpartum mom in survival mode without sounding clinical or cringey.Bonus: experience with Canva, Meta Business Suite, basic video editing (CapCut/Reels), email platforms (Flodesk, MailChimp, ConvertKit), and SEO basics.Who you're probably notSomeone who needs a content calendar handed to them every weekSomeone whose creative work is "fine" but not memorableSomeone who treats this like a checklist instead of a craftSomeone who's looking for a low-stress, low-output seat (this isn't that — but it's also not burnout culture; we care about your nervous system too)The detailsHours: 20-25 hrs/week part-time OR 32-40 hrs/week full-time — we'll find the right fit for the right personLocation: Hybrid. Some time in-clinic in Shoreview to capture content, attend team huddles, and get the energy of the practice. Some of the work can be done remotely.Compensation:Part-time: $23-30/hr DOEFull-time: $23-30/hr DOE + benefits (PTO, wellness stipend, chiropractic care)Start date: As soon as we find the right personHow to applySend the following to [your email]:A short note (not a formal cover letter) telling me why this role, why now, and why youYour resume or LinkedInThree pieces of content you've created that you're proud of — could be Instagram posts, reels, emails, blogs, anything. Tell me briefly why you picked each one.Links to any social accounts (personal or professional) you've grown or managedI read every application personally. If you're a fit, we'll set up a conversation.— Dr. Stephanie Masek, Owner