Associate Director, Marketing Automation & Customer Data Platform

The DTE Marketing Technology team is playing a crucial role in enabling our commercial expansion as Vertex commercializes into new disease areas and brings more transformative medicines to patients around the world. As the platform and functional lead, you will be responsible for implementing new capabilities, driving solution architecture, evangelizing platform strengths, and guiding the translation of business requirements into technical deliverables. You will oversee the day-to-day operations of our technical development teams and ensure operational excellence. In addition, you will support acceleration of our digital engagement maturity and advancing AI-powered marketing initiatives. You will work closely with cross-functional teams to support marketing efforts while ensuring technology solutions comply with legal and privacy guidelines in this highly regulated industry.- Work with cross-functional teams to develop and maintain a product roadmap of current and future capabilities and support advancement of our digital engagement maturity- Provide education and support to platform adopters ensuring effective and compliant utilization of all Marketing Automation applications- Experience working within agile technology operations and deploying enterprise global technology solutions- Experience developing solution design principals, processes and standards- Experience leading solution architecture design and the application of solution design to drive innovative digital customer experiences- Minimum 8 years of progressive experience in Marketing Automation functions with a focus on email marketing and customer data platforms- Strong technical experience with Salesforce Marketing Cloud, Marketo, Tealium CDP or similar enterprise-level applications is required* Strong understanding of the Global Privacy Landscape and global regulatory requirements (e.g.,CAN-SPAM, CCPA, HIPAA, GDPR, etc.)* Salesforce Marketing Cloud Admin Certification Preferred* Tealium Platform Certification PreferredThe range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. J-18808-Ljbffr