Brand Marketing Manager - Lighting Products

About the JobBrand Marketing Manager - Lighting Products.Location: Woburn, MA.Company: 3LED Group.About 3LED:3LED Group is focused on delivering high-quality lighting solutions to B2B customers and channel partners.3LED's marketing needs are practical, sales-aligned, and execution-oriented.Role Overview:The Brand Marketing Manager is an execution-oriented marketing operator supporting sales growth, channel development, and customer engagement. This role focuses on sales enablement, campaign execution, partner programs, and local marketing initiatives. It is not a corporate strategy role.Core Responsibilities:Website & Sales Collateral:Develop product sheets, case studies, and presentations.Support quoting and proposal materials.Maintain website content and product updates.Channel & Partner Marketing:Coordinate trade shows and industry events.Support partner outreach programs.Execute email campaigns and follow-up programs.Campaign Execution:Implement targeted outreach initiatives.Coordinate with central marketing for CRM integration.Track campaign performance and report results.CRM Discipline:Ensure marketing-generated leads are properly captured.Maintain clean data entry standards.Support Salesforce reporting requirements.Qualifications:5-10+ years in B2B marketing, preferably lighting, interior design, industrial or manufacturing.Strong execution skills (collateral, email campaigns, events).Comfortable working closely with sales teams.Practical, hands-on mindset.Experience with CRM systems preferred.Comfortable working on-site in a manufacturing environment.What This Role Is Not:Not a group-level strategy position.Not a brand architecture role.Not a corporate communications role.This is a practical, embedded marketing execution role.Compensation: Competitive base salary plus performance-based bonus.About the Company