Marketing Manager

Position InformationReporting to the Director of Communications, the Marketing Manager develops and executes multifaceted marketing strategies on behalf of UC Riverside’s Health, Well‑being & Safety (HWS) division and its nine departments. The position writes and edits copy, produces print and digital marketing materials, disseminates content through various channels, monitors campaign progress, and assesses results. Key responsibilities include executing an innovative social media strategy, maintaining website content (in Drupal), participating in community engagement activities, and managing outreach events. The position also oversees the activities of the division’s student social media team, including photographers, videographers, and on-camera talent. The Marketing Manager collaborates with division and campus partners on various initiatives, and performs other duties as assigned. Must be creative, detailed-oriented, and proactive, with an ability to manage multiple projects, meet deadlines, and quickly adjust to unexpected changes to project priorities. A portfolio of work samples, such as writing, social media campaigns, presentation materials, promotional materials, and/or event plans, will be requested. **Please be advised that applicants are required to submit a cover letter and resume for FULL consideration.** Candidates may be required to submit a portfolio of work samples, such as writing, social media campaigns, presentation materials, promotional materials, and/or event plans, as part of the interview process. The full salary range for the Marketing Manager is $75,900 - $137,300 annually. However, the expected pay scale for this position is up to $89,000 annually. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.RequirementsEducational RequirementsDegreeBachelor's degree in related area and/or equivalent experience/training.RequirementRequiredExperience RequirementsExperience4 - 7 years of related experience.RequirementMinimum RequirementsThorough analytical and written communication skills.Thorough knowledge of marketing mediums and funding sources.Thorough knowledge of communication principles, media, and marketing techniques.Strong project management skills.Strong interpersonal communication and political acumen skills.Strong skills in event and media activities management.Skill in mentoring less experienced staff.Preferred QualificationsThorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.Thorough knowledge of the campus and/or medical center products and services.Additional InformationIn the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine's 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings. UC Riverside is the top university in the United States for social mobility. - U.S. News 2020 UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color. Among top-tier universities, UC Riverside ranks No. 2 in financial aid. - Business Insider 2019 Ranked No. 2 in the world for research, UCR's Department of Entomology maintains one of the largest collections of insect specimens the nation. - Center for World University Rankings UCR's distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine. The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories under state or federal law. It is the policy of the University of California to undertake affirmative action and anti-discrimination efforts, consistent with its obligations as a Federal and State contractor.For information about our generous employee benefits package, visit: Employee Benefits OverviewJob Description DetailsGeneric ScopeExperienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions.Custom ScopeUses skills as a seasoned, experienced marketing and/or sales professional to perform the full range of marketing and/or sales activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus and/or medical center community and to the general public of department and/or campus and/or medical center services, programs or products. Has a full understanding of industry practices and campus and/or medical center policies and procedures; resolves a wide range of issues.Department Custom ScopeReporting to the Director of Communications, the Marketing Manager develops and executes multifaceted marketing strategies on behalf of UC Riverside’s Health, Well‑being & Safety (HWS) division and its nine departments. The position writes and edits copy, produces print and digital marketing materials, disseminates content through various channels, monitors campaign progress, and assesses results. Key responsibilities include executing an innovative social media strategy, maintaining website content (in Drupal), participating in community engagement activities, and managing outreach events. The position also oversees the activities of the division’s student social media team, including photographers, videographers, and on-camera talent. The Marketing Manager collaborates with division and campus partners on various initiatives, and performs other duties as assigned. Must be creative, detailed-oriented, and proactive, with an ability to manage multiple projects, meet deadlines, and quickly adjust to unexpected changes to project priorities. A portfolio of work samples, such as writing, social media campaigns, presentation materials, promotional materials, and/or event plans, will be requested.