Paid Media Strategist

Job Description Spinutech is an award-winning digital agency with over two decades of experience delivering innovative, data-driven web and marketing solutions. We're proud to hold elite partnerships-including Progress Sitefinity Premier Partner, Google Premier Partner, Google Marketing Platform Certified, Meta Business Partner, and nopCommerce Gold Partner status. At Spinutech, we're deeply invested in your potential-today and for the future.Spinutech is seeking a Digital Paid Media Strategist to join our growing team. The Strategist will be responsible for creating, maintaining, and analyzing paid media campaigns across a variety of clients and industries. This role requires both hands-on platform execution and strategic oversight across search, programmatic, and performance media channels.You will be expected to provide a proactive level of service to clients, build and maintain strong relationships, and identify opportunities to grow business within existing accounts.ReponsibilitiesManage and optimize cross-channel paid media campaigns including Search, Performance Max, YouTube, Display, Demand Gen, and programmatic DSP platformsExecute bid, budget, targeting, creative, audience, and keyword optimizationsIdentify and pause underperforming keywords, ads, placements, and campaignsMonitor pacing and performance across channels to ensure efficient budget allocationApply learnings across accounts to improve performance at scaleProvide strategic recommendations and performance insights to internal teams and clientsMonthly client reportingRequired experienceProven experience managing multiple accounts simultaneouslyStrong knowledge of Search and Performance Max optimizationOngoing working understanding of programmatic DSP platforms and campaign management fundamentalsExperience managing YouTube, Display, and Demand Gen campaignsComfortable working in MCC environments and using Google Ads EditorExperience optimizing toward lead-generation goals for both B2B & B2CAbility to analyze performance trends and take decisive actionPreferred ExperienceHands-on experience managing campaigns within programmatic DSPs (e.g., The Trade Desk, DV360, or similar platforms)Experience with audience segmentation, contextual targeting, and retargeting strategiesExperience managing high-volume, geo-targeted campaignsFamiliarity with season demand and call-driven accounts