Shopper Marketing & Trade Spend Manager

About Righteous Felon: Righteous Felon is a premium craft meat snack brand built by a small-but-mighty team that's been at it for 14 years. With bold flavors, clean ingredients, and an unapologetic voice, we're rebels with a cause in the meat snack space, taking on a $6B+ category and helping lead the shift toward fun, better-for-you protein snacking.  We sell everywhere great snacks are sold: online, Amazon, TikTok, Costco, Wawa, Target, Kroger, and far beyond, including hotels, sports nutrition, bars, golf clubs...even at SpaceX. The momentum is real: Inc. 5000 (#1316) and Instacart's #16 Top Emerging Brand in 2025. Even still, we're under 2% of the market, which means the whitespace is massive, and we're just getting started. We're looking to add a few key players to the team for the next stage of growth.  Our Culture Righteous Felon is a small-but-mighty team of thinkers and doers. Everyone wears a lot of hats, and most of us are player/coaches: owning the work, leading when needed, and jumping in wherever it takes to win. We move fast, keep our heads down, and get shit done. We test often, measure closely, learn quickly, and iterate nonstop.  We recruit great people and develop great people. Many of our leaders started as order pickers in the warehouse, because growth here is earned through ownership, attitude, results, and the ability to adapt. We're employee-owned, and we genuinely care about each other and the work we put out.  We leverage tech, automation, and AI to stay efficient and keep meetings minimal: clear owners, tight decisions, and lots of action. It's a flat organization where every voice matters and the best idea wins, no matter who it comes from. If you like working hard, making cool stuff, and being nice to people, you'll fit right in.  We are highly interested in people who use AI as a force multiplier. We view AI as a management, planning, and execution tool that helps great operators move faster, think better, stay organized, and increase output without sacrificing quality. The right candidate is excited about AI, fluent in working with it day to day, and constantly looking for practical ways to apply it to improve creative development, decision-making, reporting, and workflow efficiency.  The Opportunity You'll be building for our core consumer: the Rebel with a Code. They're a culture-aware, fast-deciding 30–40-something consumer who buys snacks as identity, not just nutrition. They want protein-centric fuel that tastes unreal, made with clean ingredients, wrapped in great art, sharp storytelling, and a point of view.  As Shopper Marketing & Trade Spend Manager, you sit at the intersection of Sales and Marketing—and your job is to make Righteous Felon win at the shelf. You'll own the strategy and execution of shopper marketing programs that drive trial, conversion, and velocity at retail. Equally important, you'll own trade spend management: tracking every promotional dollar, measuring what works, killing what doesn't, and using data to inform smarter investment decisions. This role is part strategist, part analyst, and part creative problem-solver. You'll develop in-store programs, manage demo and sampling activations, build retailer-specific marketing materials, and partner with Sales on promotional planning—all while maintaining rigorous measurement and reporting. If you love the puzzle of turning shoppers into buyers, get excited about trade ROI analysis, and want to use AI to make a small team's trade dollars work like a big brand's, this is the role. Key Responsibilities: Shopper Marketing Strategy & Execution Develop and execute shopper marketing programs that drive incremental sales, trial, and repeat purchase at key retail accounts Create retailer-specific marketing plans, in-store displays, POS materials, signage, shelf talkers, and promotional assets that feel premium, disruptive, and on-brand Plan and manage in-store demo and sampling programs—coordinating logistics, staffing, and measurement to maximize impact per dollar Partner with Sales to support new item launches at retail with compelling sell-in kits, shelf-ready marketing, and promotional activation plans Develop seasonal and occasion-based shopper campaigns tied to key consumption moments (tailgating, road trips, summer grilling, holiday gifting, fitness/New Year's, etc.)  Trade Spend Management & Optimization Own the trade spend tracking and management process—maintaining a clean, current view of all promotional commitments, deductions, and accruals across accounts Build and maintain trade spend models that forecast promotional ROI by account, channel, and tactic Analyze trade spend effectiveness post-promotion: lift, incremental volume, margin impact, and ROI Provide regular trade spend reporting and recommendations to Sales, Marketing, and Finance—highlighting what's working, what's underperforming, and where to reallocate Partner with Finance on trade accruals, deduction management, and reconciliation Develop guardrails and frameworks that help Sales Managers make smarter promotional decisions at the account level  Retail Media & Digital Shopper Manage and optimize retail media spend across platforms (Instacart, Criteo, CitrusAd, Amazon Advertising, retailer-specific networks) in partnership with the digital marketing team Develop retailer-specific digital campaigns (coupons, targeted offers, loyalty programs) that drive online and in-store conversion Stay current on the evolving retail media landscape and recommend new opportunities to reach shoppers at or near the point of purchase  AI + Automation for Trade & Shopper Use AI tools to accelerate trade spend analysis, promotional modeling, ROI reporting, and shopper insight development Build automated dashboards and reporting workflows that give Sales and leadership real-time visibility into trade spend performance Leverage AI for rapid creative development: generating shopper marketing copy, promotional briefs, display concepts, and retailer-specific materials Maintain a library of AI-assisted templates for promotional planning, post-promotion analysis, and sell-in materials Continuously explore new AI and automation tools that improve speed, accuracy, and depth of trade and shopper analytics  Cross-Functional Collaboration Serve as the connective tissue between Sales and Marketing at the retail execution level—ensuring promotional plans are aligned with brand strategy and commercial goals Partner with the Brand Manager on packaging, messaging, and campaign integration at retail Work with Operations and Supply Chain on promotional forecasting, inventory allocation, and display builds Collaborate with the VP of Sales and Sales Managers on annual promotional planning, trade budgeting, and account-specific strategies Support category management efforts with shopper insights, competitive data, and promotional performance analytics  Required Qualifications: 4–7 years of experience in shopper marketing, trade marketing, or trade spend management at a CPG food & beverage company Strong understanding of trade spend mechanics: promotional planning, deduction management, accruals, post-promotion analysis, and ROI measurement Experience developing and executing in-store marketing programs (displays, demos, sampling, POS) across major retail channels AI + automation passion (non-negotiable): You actively use AI to build trade models, analyze promotional data, generate reports, and create shopper marketing materials faster and smarter. You're excited to build automated workflows that turn messy trade data into clear, actionable insights. Proficiency with syndicated data (Circana/IRI, SPINS, Nielsen) and retailer portal analytics Analytical mindset with strong Excel/Google Sheets skills and comfort building models and dashboards Experience with retail media platforms (Instacart, Criteo, Amazon Advertising) is a strong plus Excellent project management skills—you can juggle multiple retailers, timelines, and stakeholders without dropping balls Strong communication skills with ability to present data-driven recommendations to Sales and leadership Bachelor's degree in Marketing, Business, Finance, or a related field  Preferred Qualifications: Experience at a high-growth or challenger CPG brand that was scaling retail distribution Background in snacks, protein, meat snacks, or adjacent better-for-you categories Familiarity with trade spend management software (e.g., Vividly, Blacksmith TPM, AFS, or similar) Experience with BI/visualization tools (Tableau, Power BI, Looker) Experience managing in-store demo agencies and sampling programs at scale Comfort with automation tools (Zapier, Make, n8n) for building reporting and workflow automations Experience working directly with retail buyers on promotional planning and execution Understanding of e-commerce and DTC promotional mechanics in addition to brick-and-mortar   Benefits & Perks Competitive salary 401K with 4% Company Match Performance bonus opportunity Health, dental, and vision insurance Flexible PTO policy Hybrid work environment (Philadelphia area) Free snacks (obviously) Opportunity to build something righteous at a rocket-ship company  How to Apply Submit an application and resume at https://www.righteousfelon.com/pages/careers Righteous Felon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.