Head of Media

The Quick DetailsLocation: Charlotte, NCEmployment Type: Full Time (W-2)Compensation: $120-$140k base salary BOE + Bonus ($145-$185k OTE)Benefits: Healthcare, Vision + Dental, 401(k) MatchRelocation: Distance-based Bonus ($)__________________________________________________________About TreadTread Athletics is one of the leading pitching development programs in baseball. Since 2015, we have helped thousands of athletes, from high school to MLB, and built a combined following of over one million. Our mission is to provide the information and resources to help baseball players reach their athletic potential. We sit on one of the largest combined pools of baseball coaching expertise in the country, with a proprietary dataset spanning thousands of athletes, and a coaching staff whose insights are shaping how the entire industry thinks about player development. Our content translates that depth into actionable education for everyone, from high school parents to seasoned MLB veterans.MEDIA TEAM VISIONWe are building a media team that is as obsessed with sharing player development education as the coaches and athletes we serve. The content we produce and the brand trust we have built is what drives clients to train with us. We are scaling a media machine built on trust and value, not dollars and ad spend.THE OPPORTUNITYThe Head of Media at Tread is the architect of our current media, brand and content ecosystem. You are responsible for turning the brand, personalities, athlete results and coaching expertise into the most trusted and authoritative pitching education platform in the world. To be direct: this is not a performance marketing role. If your background is primarily in paid media buying, this is not the right fit. We are looking for someone who knows how to build an audience and generate demand through content, not someone who knows how to buy it.The Head of Media's job is to:Scale Tread's educational content, making it the definitive resource in pitching development worldwideLead the media team, set creative direction, and create content & resources that drive organic demand for Tread's coaching servicesProtect Tread's brand messaging and positioning so every touchpoint reflects Tread's credibility, expertise, and commitment to providing value to our audienceBuild innovative systems, automated workflows, and team infrastructure to create a media machine that can sustainably produce world-class content at scaleThis role is not boxed in. We welcome new ideas that can further the brand and mission of helping the next generation of pitchers reach their potential.WHAT WE EXPECT FROM YOUResponsibilities - Brand & ContentSet and execute the media strategy, translating organic content into lead conversionScale Tread's brand across YouTube, Instagram, X, TikTok, Podcasts and other platformsOwn consistent brand positioning across all channels and touchpointsOversee production of marketing funnels, lead magnets, email sequences, and conversion-focused content. Collaborate with sales, ops and performance teams to bring these to lifeOptimize content workflows across socials and formatsLead ideation and execution of content campaigns/initiatives that support company goalsOwn the content pipeline: ideate, greenlight, and develop video concepts. Know what resonates with our audience and whyEnd-to-end oversight of the entire content machine - assist team with creative production, sit in on shoots, review rough cuts, and optimize titles, hooks, thumbnails and copy. Must be willing to get your hands dirtyResponsibilities - People & InfrastructureImplement SOPs, reporting, and systems that scale. Use AI tools to improve production workflowsLead and develop the content/media team day to day: one-on-ones, hiring, performance management, quarterly goals, career developmentMonitor analytics and attribution to inform strategy, not guess at it. Collaborate with the operations team that handles this underlying infrastructureCollaborate with sales, operations, and product teams to improve brand positioning and inform strategyRequirements5+ years in content/media leadership rolesProven experience building and leading teams of 5-10+ across creative and operationsCollege baseball playing experience or an equivalent depth of familiarity with Tread and the pitching development spaceDeep platform fluency, especially YouTube, and including IG, X, Facebook, TikTokExperience scaling personal and business brandsProficiency in email marketing, funnel systems, and lead generation workflowsComfortable hiring, firing, giving direct feedback, and holding people accountableWilling to be both hands-on and strategicProficient with AI tools for content production and workflow improvementWhat Success Looks LikeTread is recognized as the definitive source of pitching education content across platformsInbound lead volume and quality improve year over year as a natural result of consistent, high-value contentThe team is functioning, developing, and scaling without bottlenecks or single points of failureCreative output increases in volume and effectiveness without proportional increases in headcountAttribution and reporting are clean and actionableYou effectively translate company-level goals into quarterly plans that you are able to fully execute and own at the department level, while reporting outcomes and blockers to leadership on a consistent monthly cadenceWHAT WE STAND FORAthlete FirstEvery decision we make, in content, in coaching, in operations, in how we communicate, starts with what is actually best for the athlete. We don't take shortcuts that compromise that. Long-term trust matters more than short-term outcomes.Problem-SolversWe don't wait for perfect information. We assess, adapt, and find a way forward for athletes and for ourselves. That applies to how we coach, how we build, and how we operate.RelentlessWe don't quit on athletes, and we don't quit on ourselves. That standard applies in our content, on the phone, in the gym, and everywhere in between.Sounds like your kind of think?Apply directly on the Tread Athletics Career webpage today.