Social Media Strategist & Content Producer
Social Media Strategist & Content ProducerBrands: HOT 97 (WQHT) & WBLS (WLIB)Company: MediaCoLocation: New York, NY (Hybrid - 4 Days On-Site)Employment Type: Full-TimeCompensation: $70,000 annuallyAbout the RoleMediaCo is seeking a tech-forward, culturally fluent Social Media Strategist & Content Producer to join our team full-time at our New York City headquarters. This is a high-impact, hands-on role for a digital-first storyteller who thrives at the intersection of music, media, culture, and technology.This position follows a hybrid work model, with four days per week required on-site at our Manhattan headquarters. You'll be embedded in the daily energy of HOT 97 and WBLS, helping translate iconic radio moments into compelling, always-on digital content.This role blends editorial judgment, short-form video strategy, analytics, and AI-powered production workflows to reach new audiences, deepen community connections, and keep our brands leading the cultural conversation.Why You'll Love This RoleWork With Iconic Brands: Help shape the digital presence of HOT 97 and WBLS, two of the most influential voices in Hip-Hop, R&B, and New York culture.Culture Happens Here: Your work will live at the center of music, media, and real-time cultural moments-often as they're unfolding.Hybrid Flexibility: Enjoy the balance of a hybrid schedule while still being deeply connected to the heartbeat of our studios and teams.Creative Freedom Meets Strategy: You'll have room to experiment with formats, test ideas, and innovate-backed by data and strong brand vision.Hands-On Access: Collaborate directly with legendary on-air talent, artists, and creators, capturing behind-the-scenes moments few get to see.AI-Forward Environment: This role embraces modern production tools, giving you the opportunity to help define how AI enhances media workflows.Fast-Paced & Never Boring: From live broadcasts and major events to viral trends and breaking moments, no two days are the same.Real Impact: Your work will reach millions, playing a key role in how iconic radio brands connect with the next generation of fans.What You'll DoSocial Strategy & ExecutionPlan and execute cross-platform social strategies across Instagram, TikTok, YouTube, X (Twitter), and owned web channelsAlign daily content with larger brand initiatives, programming priorities, and cultural momentsAI-Powered Content ProductionLeverage AI tools (ChatGPT, Claude, CapCut, KlingAI, Descript, Canva AI, Runway, etc.) to accelerate ideation, editing, optimization, and scaleExperiment with emerging tools and workflows to continuously improve creative outputShort-Form & Repurposed ContentTransform long-form interviews, studio sessions, archives, and live broadcasts into Shorts, Reels, clips, carousels, and memesMaintain high editorial and visual standards while moving quicklyOn-Site Content CaptureWork daily from our Manhattan studios to capture real-time, behind-the-scenes, and in-the-moment contentSupport live moments and spontaneous opportunities with quick turnaround contentTrend & Culture SpottingIdentify emerging platform trends, cultural conversations, and audience behaviorsPitch and execute timely content that keeps our brands culturally relevantAnalytics & OptimizationTrack performance using platform analytics and insights toolsApply data learnings to refine content formats, cadence, and strategyCollaborationPartner with creative, video, programming, and marketing teams on campaigns, events, and original content launchesWhat We're Looking ForAbility to work a hybrid schedule with four required on-site days per week in New York City3+ years of experience in social media strategy or digital content production, preferably within music, media, or entertainmentExpert understanding of short-form video platforms and audience-first storytellingDemonstrated experience integrating AI tools into creative workflowsDeep knowledge of Hip-Hop, R&B, and New York City cultureComfort working in a fast-paced, live-broadcast environmentCompensation & Employment DetailsFull-time, exempt positionAnnual salary: $70,000Hybrid role based in New York, NY (four days on-site required)Eligible for MediaCo's full-time benefits package (details shared during the interview process)