Growth Marketing Lead

Growth Marketing LeadWest Palm Beach / South Florida (Onsite)Type - Full-timeSALARY: $96,500K - $112,500 base salaryOVERVIEWWe are seeking a Growth Marketing Lead for a full-time onsite role based in South Florida. This is not a traditional marketing leadership role. We’re looking for a hands-on, execution-driven builder who can create early traction from the ground up — someone who brings ideas, tests quickly, and drives results without waiting for perfect conditions or heavy direction. You’ll work directly with leadership to turn product readiness into real user adoption and engagement. This is a high-ownership role where you’ll be expected to take initiative, make decisions, and push work forward independently.WHAT YOU’LL DODevelop and execute a performance-driven GTM plan — prioritizing initiatives that directly drive user acquisition, activation, and conversionOwn paid acquisition strategy and execution (Meta, Google, TikTok) — including budget allocation, testing, and scalingBuild and optimize end-to-end funnels (traffic → signup → activation → retention)Drive measurable growth across: Customer acquisition (new users) / Conversion rate optimization (CRO) / Subscription growth and retentionTrack and optimize key metrics: CAC, LTV, conversion rates, ROASRun continuous A/B testing and experimentation across channels, creatives, and funnelsIdentify highest-performing channels and double down aggressivelyOwn execution end-to-end — launch, test, iterate, scaleImplement automation and systems to scale growth efficientlyWork with agencies when needed, but personally own performance and resultsWHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)Users actively engaging with the platformEarly partnerships and credibility signals establishedMultiple channels tested and driving measurable tractionClear momentum and direction for scaling growthWHO YOU AREYou are a true self-starter — you bring ideas and act on them without waiting for directionYou are comfortable operating with full ownership and limited structureYou move quickly and don’t get blocked by imperfect conditionsYou have a track record of driving real outcomes (users, growth, traction)You are both strategic and highly hands-on — you can think and executeYou are willing to do the work yourself when needed to keep momentum (campaigns, outreach, light creative edits, etc.)You are comfortable working directly in core tools — launching and managing paid campaigns (Google/Meta), reviewing performance (Google Analytics), and driving outreach or pipelines through CRM tools (e.g., HubSpot or similar)You can make quick creative updates yourself using tools like Photoshop, Figma, or CanvaYou understand how to use tools and automation to move faster (e.g., outreach workflows, follow-ups, campaign execution)You prioritize action and results over process — you create momentum, not just manage itREQUIREMENTS5–8+ years of experience in growth marketing / performance marketing / paid acquisitionProven track record of:Scaling customer acquisition through paid channels (Meta, Google, TikTok, etc.)Improving conversion rates across funnelsManaging and optimizing CAC and channel efficiencyHands-on experience owning:Paid media campaigns (launch → optimize → scale)Funnel performance (landing pages, signup, activation flows)Experience in subscription-based, consumer tech, or app-based products strongly preferredStrong analytical mindset — ability to track and act on:CAC, LTV, ROASConversion rates across funnel stagesDemonstrated ability to operate in a lean, 0→1 or early-stage environmentHighly hands-on operator — not just strategy or managementNICE-TO-HAVEExperience in AI-driven, SaaS, or consumer technology products strongly preferred, particularly in early-stage environmentsComfortable using automation tools to scale outreach, follow-ups, and campaign execution without adding manual overheadWHAT THIS ROLE IS NOTNot a brand, content, or social media management roleNot an agency management or coordination roleNot a strategy-only positionDISCLAIMERSThe target base salary for this position is $96,500 – $112,500, depending on experience and qualifications.This role may also be eligible for additional compensation and benefits, which may include health, dental, vision, 401(k), and paid time off.We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status under applicable law.