Retail Media Intern

Company OverviewThe Bluebird Group is a manufacturer’s representative and consulting firmserving as an invaluable partner to some of the most innovative brands andmultinational retailers. Bluebird simplifies product management for brands andmanufacturers by providing a broad range of services across multiple retailers.We provide our clients with strategic support, daily management, product pagedevelopment, advertising, chargeback/dispute management, analytics/reporting,supply chain expertise, and more for Amazon, Walmart, Target, Costco, Best Buy,and other retailers.Our Advertising Internship creates and implements on platform pay per clickadvertising campaigns on behalf of our clients to increase visibility of items andprofitability through bid management and optimization.We prioritize the inclusion of diverse perspectives. We aspire for all teammembers to feel like this is a place where they belong. Where they are respectedby the company and are empowered to impact the business and achieve their fullpotential. We understand that relationships built on trust, respect andcommunication better serve our clients, team members and business. To thrive inthis role, we expect interns to be hungry, humble, and smart. Most of this role iscut out to learn and train with limited experience needed. We love to serve. We love to innovate. We love to work together.ResponsibilitiesAmazon & Walmart Ads: Daily bid management and optimizationCreating and implementing adsA/B testing of copy and imagesReporting and Tracking of ROASOwner of ACOS and ROAS goalsSupport on platform promotions, Amazon media group and Walmart media group strategy and other retail managed ad buysDesired QualificationsPay per click advertising experience preferredBasic understanding of SEOAble to balance both creativity and analyticsProficient in Microsoft Office Suite | PowerPoint Deck creationEnjoy working with a teamExcellent written & spoken communicatorDetail and administration mindedStrength to speak with candorExcited about an environment that changes quickly Entrepreneurial spirit – the desire to learn quickly and learn continuallyAt ease with and able to quickly adapt to varying technology and softwareCapable of overseeing a lot of moving pieces