Executive Director, Client Investment Lead

The CompanyHearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.As the Executive Director, Client Investment Lead, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories. You’ll work at the intersectionality of data, media and creative to drive strategic and innovative solutions to meet the forces of change in the industry for this large-scale client. This individual will be responsible for all performance media relating to client acquisition, retention, and growth. This will be achieved by refining our systematic and strategic approaches across Paid Digital, Search, Affiliate Marketing, and Social channels.Qualifications12+ years of media experience, preferably at an agency or consulting agencyTrack record for successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brandsDemonstrated ability to develop and drive strategic media plans for large, complex organizationsStrong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and cultureTrack record of building and developing high performing teamsProven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivityDemonstrated the necessary functional and technical knowledge and skills to deliver in this roleStrong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple prioritiesMagnetic for clients with the capability to lead them through transformationCreative problem solver with an entrepreneurial spiritStrong media advertising and marketing technology understandingResponsibilitiesStrategic & Functional SkillsServe as the key point of contact for the client/s, internal Hearts and Science teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class performance media activationDevelop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program managementOperate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertiseWork closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilitiesAdvocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagementUnderstand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROIOperate as a transformation agent for clients to improve their digital and performance media strategy and executionDrive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areasFoster a culture of continual learning, ensuring direct team members feel strong leadership support a respective environment, challenged and on the edge of performance media practicesLeadership AttributesIs action oriented, not fearful or acting with a minimum of planning to take challenges head onEnsure that the direct team members are integrating well with the cross-agency teams while upskilling them in Performance Media channelsMaintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem solve regardless of titleCoach direct reports to deliver to the highest standards and provide additional management support where necessaryChallenge status quo to identify potential for improvement in process, structure, and programActs with clients in mind; establish and maintain effective client relationships gaining their trust and respectConsider future trends to articulate importance evolution of performance media plan without sacrificing the bottom lineIs a team player, easily gains trust and support of peers.Encourages collaboration and can quickly find common ground and solve problems for the good of all without biasThis is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Compensation Range$150,000—$250,000 USDThis role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.Review Our Recruitment Privacy Notice