Digital Marketing Specialist
Job TitleDigital Marketing SpecialistJob SummaryThe Digital Marketing Specialist will be responsible for improving the usability, design, content, and conversion rates of online and eCommerce assets. This role combines digital marketing, front-end web development, UX/UI design, multimedia production, and project coordination to support marketing and business objectives.Key ResponsibilitiesDigital Marketing & Web StrategyImprove usability, design, content, and conversion rates of websites and eCommerce platformsSupport digital marketing strategies and online customer engagement initiativesPartner with marketing teams to ensure timely execution of campaigns and programsMaintain themes, styles, and assets for email campaigns and landing pagesWebsite Development & MaintenanceDevelop and maintain websites and web applicationsBuild fast-loading, standards-compliant front-end designs using:HTMLCSSJavaScript/jQueryMaintain internal web platforms and ongoing enhancementsServe as publisher of web portals ensuring content accuracy and qualityUX/UI & Web DesignDevelop technical architecture for web portalsCreate:WireframesDynamic menusExpandable content areasUX prototypesApply UX design patterns and modern web design techniquesResearch and implement new web technologies and toolsMultimedia & Creative DesignWork with multimedia formats including audio and videoCreate digital and print design assetsUtilize Adobe Creative Suite tools including:PhotoshopIllustratorPremiere ProAfter EffectsCompliance & Quality AssuranceEnsure websites and applications meet 508 accessibility compliance standardsMonitor outsourced vendor deliverables for compliance and qualityIdentify process improvements and recommend alternative solutionsBusiness Analysis & Project CoordinationGather business requirements and support project planningConduct:Cost-benefit analysisWorkflow/process analysisTechnical feasibility analysisSupport timelines, documentation, training, and communication plansAct as departmental contact for corporate initiatives and task forcesRequired QualificationsBachelor’s degree in:New MediaVisual CommunicationsDesignMarketingBusinessRelated fieldor equivalent experience4+ years of experience in:Digital media productionWeb development/supportInternet technologiesRequired Technical SkillsHTMLCSSJavaScriptjQueryUX/UI DesignWireframing & prototypingWeb accessibility / 508 complianceAdobe Creative SuiteFront-end web developmentMultimedia productionLanding page developmentEmail campaign templatesPreferred ExperienceeCommerce or direct-to-consumer (DTC) industry experienceExperience with online advertising and application interface designUnderstanding of:Website trafficAudience behaviorProduct developmentConversion optimizationCurrent web design trendsSoft SkillsStrong project leadership skillsExcellent presentation and communication abilitiesAbility to multitask and manage changing prioritiesStrong interpersonal and cross-functional collaboration skillsSelf-motivated with a positive attitudeStrong accountability and independent judgment