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Partner Marketing Lead

TL;DR -Lovable is redefining how software gets built - faster, more creatively, and without limitations. As we scale, events will be a core channel for awareness, customer expansion, community building, and enterprise pipeline influence. We are hiring an Industry and Corporate Events Lead to own Lovable’s global event footprint, including our user conference, large-scale industry events, and brand-forward experiences that showcase the power of AI-assisted development.This is a high-impact, strategic role for someone who knows how to build an event program from the ground up, run flawless execution, and prove ROI with rigor.What you’ll ownOwn partner marketing strategy and programs for GTM partners, technology partners, SI/channel partners, and global ecosystem partners and integrationsBuild the Lovable partner program framework including tiers, incentives, onboarding, co-marketing tracks, and lifecycle touchpoints for all partner and program typesStand up partner enablement and education initiatives — one-pagers, hackathons, pitch decks, curriculums, value messaging, demo paths, content training, battlecardsLead partner field marketing across events, account collaboration, co-selling motions, and campaign executionDevelop partner prospecting and acquisition motions aligned with GTM prioritiesManage MDF strategy including investment allocation, approval framework, program ROI trackingBuild lifecycle programs for partner onboarding, activation, maturity, retention, and advocacyOperate as a key interface between partners and internal teams — sales, integrated campaigns, product marketing, brand, comms, revenue opsStand up measurement frameworks to track partner contribution to pipeline, influenced ARR, sourced deals, and revenue velocityOwn co-marketing strategy including joint webinars, shared content and events, launches, case studies, blogs, thought leadership, and partner amplificationChampion partner insights internally, informing GTM strategy, roadmap influence, and messaging evolutionWork cross-functionally to ensure partners are equipped, engaged, and jointly delivering value to enterprise buyersThe ideal candidate:8+ years Partner Marketing experience in B2B SaaSProven success building partner programs that are differentiated and stand out, not just inheriting themExperience with partner enablement, co-marketing, lifecycle programs, partner portals, and ecosystem developmentStrong knowledge of partner sales motions, pipeline tracking, MDF budget management, and attribution modelsDemonstrated ability to measure partner impact to pipeline and ARR with operational rigorSkilled at translating product value into partner-ready messaging and field enablement materialsCollaborative, relationship-oriented, and comfortable influencing cross-functionallyStrategic and execution-oriented, setting the vision and building the programs that operationalize itScrappy, experimental, excited to build net-new processes and iterate quicklyAbout your application:Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you joinWe treat all candidates equally - if you’re interested please apply through our careers portalLovable provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.#J-18808-Ljbffr

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