Social Media Campaign Mngt (Meta (FB/IG) / Google Search)

Will be responsible for the day-to-day setup and management of paid social and search media campaigns, this includes campaign setup and execution, managing budget and pacing, trafficking creatives, and the development of reporting and actionable analytics.BackgroundExperienced in paid social and search media and campaign management. Experienced in all audience platforms and is capable in managing performance campaigns from end-to-end, with the ability to communicate the needs and results with the internal & external agency teams. Duties Campaign Setup and QA:Will be responsible for the setup & QA of programmatic campaigns, while following best practices across all releases. Will work directly with the other members of their performance pod (including a Manager & Lead), as well as external agency partners (ad ops and some analytics), to manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up. On the data frontWill work extensively with internal and external teams to ensure first-party data segments ‘piped’ correctly to platform(s) before launch. Campaign Management and Optimizations:will be responsible for optimizing media campaigns daily. He/She will work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign. Reporting: Reporting is essential for performance media buying.Will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis, he/she will provide visibility to the performance of live campaigns via weekly & campaign-end reporting. Miscellaneous: On-the-job training is important for the team as performance media is an evolving business.Will participate in regular knowledge share sessions to “level up” expertise across all performance platforms. In addition, it is expected that the Associates learn new platform strategies, and take the opportunity to hone in on professional skills (Time Management, Presentations, Software, etc) Job RequirementsBachelor's degree 1-2 years of experience working in PAID DIGITAL MEDIA Experience in working with digital audience platforms Paid Social: Meta (FB + IG), TikTok, Snapchat, Pinterest, Google Search, Amazon Search Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.) Experience in other MS Office products (Word, PowerPoint, Teams) Knowledge OfDigital media/marketing landscape – with a focus on addressable media Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus. Biddable media planning, strategy and optimization techniques Programmatically-bought paid social experience desirable Experience with DoubleClick and other 3rd party tracking solutions required