Field Marketing Manager - Westwood, MA

Field Marketing Manager, New EnglandColdwell Banker Realty is seeking a high-energy, strategic Field Marketing Manager to support real estate agents across the New England region.This is a highly visible role for someone who wants to operate at the intersection of marketing, technology, and business strategy.You will partner directly with agents and leadership to help grow their business by translating complex marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.This role blends field marketing, consulting, team leadership, and strategic planning, while helping bring Coldwell Banker Realty's value proposition to life: Production Power, Coaching to Confidence, Wealth Builder, and Culture.If you are naturally curious, strong in communication, and excited by the role technology plays in modern marketing, this is an opportunity to build a meaningful career with real impact.What You'll DoServe as a trusted marketing partner to agents and sales leaders, helping them grow their business through smarter use of tools, platforms, and strategyBreak down complex marketing and technology concepts into clear, simple actions agents can implement immediatelyLead group sessions and one-on-one consultations to guide personal marketing strategyPartner with top-producing agents to align marketing with business goalsMaintain strong in-office presence to support engagement, recruiting, and retentionHelp agents understand and adopt marketing technology, including social media, AI tools, and digital platformsTurn new tools and capabilities into practical, easy-to-use workflowsDrive awareness and usage of Coldwell Banker Realty's marketing ecosystemSupport and develop office-based marketing specialists, ensuring high-quality, consistent serviceHelp prioritize team efforts based on agent needs and business impactContribute to a high-performance, service-driven team cultureExecute localized marketing strategies that drive agent growth and market shareTrack performance and communicate insights to leadershipSupport recruiting efforts with customized presentations and strategic positioningPlan and execute local events and initiatives that build agent engagement and brand visibilityRepresent the Coldwell Banker brand with professionalism and confidenceWhat Makes This Role ExcitingDirect impact on agent success and business growthExposure to leadership, top producers, and high-value recruiting conversationsHands-on experience with AI, digital marketing, and emerging technologyOpportunity to develop both strategic and executional skill sets early in your careerWho You AreA strong communicator who can simplify complex ideasNaturally curious about marketing, technology, and business growthComfortable presenting, teaching, and influencing othersOrganized, proactive, and able to manage multiple prioritiesEnergized by being in the field and working directly with peopleQualifications35 years of experience in marketing, communications, or a related fieldMinimum 2 years' experience as a people manager of 2 or more direct reportsStrong presentation, writing, and communication skillsAbility to quickly learn and explain new technology platforms and toolsFamiliarity with social media marketing and digital contentExperience managing multiple projects and deadlinesAbility to travel within a designated group of assigned offices in the regionNice to HaveExposure to real estate tools and an understanding of how they support marketing and productivityExperience working in real estate or a field-based environmentUnderstanding of personal branding and lead generation strategies