Marketing Manager

About DogiZoneDogiZone® is a pet care company focused on providing safe, high-quality care for dogs while building strong relationships with both pets and their owners. Our mission is to create a trusted environment where dogs thrive and owners feel confident in the care their pets receive.As we grow, we are investing in building a marketing team to support our current and future locations.Our leadership team believes that storytelling, brand authenticity, and engaging content will play a major role in our future success.The OpportunityWe’re looking for a hands-on Marketing Manager whose primary goal is to drive new client acquisition while strengthening relationships with existing customers. A highly organized Marketing Manager to execute high-impact marketing initiatives. As DogiZone enters the early stages of franchising, this role will play a key part in helping build repeatable, local marketing systems that can scale across future locations.This role is ideal for someone who thrives in a hands-on environment and enjoys bringing campaigns to life across community events, social media, email marketing and more. You’ll work closely with senior leadership to execute marketing strategies and ensure consistent, engaging brand experiences across all channels.What You’ll OwnEvent Marketing & Community EngagementPlan and execute on-site and local events (open houses, workshops, partnerships)Coordinate logistics, vendors, promotions, and follow-up communicationsBuild relationships with local businesses, pet partners, and community organizationsTrack event performance and ROI (attendance, leads, conversions)Focus on driving measurable results: leads, bookings, and repeat visits—not just engagement metricsSocial Media ManagementDevelop and execute a content calendar across platforms (Instagram, Facebook, TikTok, etc.)Create engaging photo/video content showcasing services, dogs, and customer storiesManage comments, messages, and community engagementMonitor trends and optimize content for growth and reachEmail Marketing & CRMBuild and send email campaigns (promotions, newsletters, lifecycle campaigns)Segment audiences and personalize messaging for better engagementTrack performance metrics (open rates, click-through rates, conversions)Support CRM updates and customer database managementCampaign ExecutionSupport promotions across services (training, daycare, boarding, grooming, retail)Collaborate with operations to align messaging with business prioritiesAssist with basic design using Canva or similar toolsEnsure consistent brand voice and visuals across all channelsKey Metrics You’ll TrackEvent attendance and lead generationSocial media growth and engagement ratesEmail open rates, click rates, and conversionsCustomer retention and repeat visitsWhat You BringExperience2–5 years of marketing experience, preferably in a service-based or local businessExperience managing social media accounts and content creationFamiliarity with email marketing platforms (Mailchimp, etc.)Event planning or coordination experience preferredSkillsStrong organizational and project management skillsCreative mindset with an eye for visual storytellingBasic design skills (Canva or similar tools)Comfortable analyzing performance metricsStrong understanding of high-quality graphic design and brand presentationKnowledge of direct response marketing principles (offers, urgency, conversion-focused campaigns)Ability to write or collaborate on clear, compelling copy across email, social, and promotionsTraitsHands-on and proactive—you make things happenDetail-oriented and highly organizedStrong communicator and team playerPassion for dogs and customer experienceCompensation & BenefitsBase Salary: $60,000–$70,000Performance-based bonus opportunitiesPTOEmployee pet perks and service discountsGrowth opportunities as the company expandsHow to ApplySubmit your resume and include a 2–3 minute video explaining:Why you’re a strong fit for this role after reading our 2027 vision, here: https://www.dogizone.com/wp-content/uploads/2026/04/DogiZone-Vision-2027.pdf (Please include a video link on your resume/CV or send the link to careers@dogizone.com and ensure proper access permissions are enabled. Video can be a Loom, Google Drive link, or similar.)