UnitedHealth Group - Vice President, Storytelling & Creative Content

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.The Vice President of Storytelling & Creative Content is a senior leader responsible for shaping the company's narrative and elevating its voice through compelling, multi-channel, multimedia storytelling. This leader oversees enterprise content strategy, creative development and production of high-quality assets that support corporate reputation, policy communications, financial communications, business-specific and external affairs campaigns.Operating within a publicly traded, highly regulated health care environment, the VP ensures stories are authentic, compliant, strategic and aligned with the needs of diverse stakeholders including members/patients, providers, regulators, policymakers, employees, investors and the public.The ideal candidate combines creative vision with disciplined execution, translating complex health care topics into human-centered narratives that reflect the company's mission and impact.Hybrid in MN/DC: This position follows a hybrid schedule with four in-office days per week.Primary ResponsibilitiesEnterprise Storytelling StrategyDevelop and lead a comprehensive storytelling strategy that supports corporate priorities, enhances reputation and strengthens trust with key audiencesDefine and evolve the company's overarching narrative frameworks that articulate mission, values, innovation and impactIdentify signature themes and storylines that differentiate the company within the health care ecosystemServe as a strategic advisor to senior leaders on narrative development and storytelling opportunitiesCreative Content LeadershipOversee end-to-end creative content development-including concepting, writing, design, video, animation, photography, podcasts and long-form editorial contentLead a team of writers, content strategists, designers, videographers, producers and creative leadsSet standards for quality, creativity, compliance, and brand alignment across all content formatsEnsure creative assets effectively support campaigns across earned, owned, social, digital, paid, executive communications, policy communications and internal communicationsMultimedia Production & Asset DeliveryBuild and manage a dynamic multimedia production capability to produce high-quality videos, graphics, digital content, and storytelling packagesOversee production calendars, workflows, vendor relationships, and content librariesPartner with Legal, Compliance, Privacy, and Regulatory Affairs to ensure all multimedia assets adhere to requirements for health care communications, including HIPAA, CMS guidelines, advertising standards, and public company disclosure rulesCampaign & Cross-Functional SupportCollaborate closely with Corporate Communications, Public Affairs, Marketing, Policy Communications, Investor Relations, Talent Brand and Business Units to support enterprise campaignsProvide strategic storytelling direction for major corporate announcements, policy initiatives, leadership visibility efforts, product narratives and purpose-driven campaignsEnsure seamless integration of creative content across paid, earned, owned and social channelsNarrative Development for Sensitive or High-Stakes IssuesFrame and develop stories related to major regulatory developments, corporate initiatives, clinical advancements, innovation programs and industry transformationSupport issues management and crisis response with rapid-turn creative assets, clear narrative framing and informational contentPartner with Legal and Corporate Affairs to ensure accuracy and risk-aware messagingData-Driven Content OptimizationOversee content analytics, performance insights, audience research and competitive storytelling benchmarkingUse data to refine content strategies, improve relevance and inform creative developmentDrive continuous improvement of storytelling formats, distribution strategies and engagement approachesBrand StewardshipEnsure all storytelling reflects the company's brand identity, values, tone and commitments-particularly in areas tied to patient/member experience, equity, social responsibility and health outcomesMaintain editorial and visual standards that meet expectations for a Fortune 50-level public companyTeam Leadership & Organizational DevelopmentBuild, lead, mentor and inspire a high-performing creative and content organizationFoster a culture that values creative excellence, accountability, innovation, and operational disciplineManage budgets, production resources, external agencies and technology platformsYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications15+ years of experience in communications, storytelling, brand content, creative leadership or multimedia production10+ years of journalistic or multi-media experienceProven success developing enterprise-wide content strategies and creative assets for a publicly traded company or highly regulated industry (health care preferred)10+ years of expertise in multimedia storytelling, including video, digital content, editorial writing and visual communicationsExperience working with Legal, Compliance and Regulatory teams on sensitive or regulated contentSolid leadership skills with the ability to inspire creative teams and collaborate across complex organizationsExceptional writing, narrative development and editorial judgmentDemonstrated ability to translate complex policy, health care and business topics into accessible, human-centered storiesPreferred QualificationsExperience in health insurance, health systems, life sciences or integrated health servicesKnowledge of CMS guidelines, HIPAA considerations, FTC/DOJ advertising and disclosure requirements and SEC communication regulationsBackground in leading agency partnerships or internal creative studiosLeadership CompetenciesCreative Vision & Innovation - Sets the direction for breakthrough storytelling that elevates the brandStrategic Narrative Expertise - Connects storytelling to business, policy and reputational prioritiesOperational Discipline - Skilled at managing complex production pipelines and content ecosystemsJudgment & Integrity - Navigates compliance and regulatory constraints with careCross-Functional Influence - Partners effectively across communications, policy, marketing and legalData-Driven Decision-Making - Uses insights to refine content and measure impactInspiring Leadership - Builds a culture of creativity, excellence and purposePay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $200,400 to $343,500 annually based on full-time employment. We comply with all minimum wage laws as applicable.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.