Area Medspa Manager

The Area Medspa Manager (AMM) oversees multiple locations, leading Spa Managers and cross-functional teams to drive sales performance, operational excellence, and a best-in-class patient experience. This role is responsible for ensuring consistent execution of the GMS Way, Sales Playbook, and operational standards across all assigned locations while developing high-performing leaders and fostering a patient-centric culture.Success in this role requires balancing strong business performance with exceptional leadership, team development, operational discipline, and meaningful patient connection. The AMM is expected to be a highly visible, hands-on leader who leads by example, drives accountability, and supports the continued growth and scalability of the organization.ResponsibilitiesSales Performance & Regional AccountabilityOwn and drive achievement of regional revenue goals, KPIs, profitability targets, and operational performance metricsHold Spa Managers accountable for execution, KPI performance, culture standards, and operational disciplineEnsure consistent execution of the GMS Sales Playbook and patient experience standards across all assigned locationsActively participate in the selling process by leading through example in consultations, patient interactions, and closing behaviorsUse reporting, dashboards, and operational data to identify trends, diagnose performance gaps, and implement action plansIdentify underperformance at both the individual and location level and proactively implement corrective strategiesLeadership, Coaching & Team DevelopmentDirectly manage, coach, and develop Spa Managers and leadership teams across assigned locationsCreate a culture of accountability, follow-through, professionalism, and performance ownershipConduct regular coaching sessions, performance evaluations, and development planningIdentify high-potential team members and build succession plans to support organizational growthAddress performance concerns through structured coaching, feedback, and disciplinary action when necessaryLead hiring efforts for key roles while building strong bench strength and scalable leadership structures that support retention, growth, and succession planning across all locationsProtect and reinforce GMS culture and core values through hiring, coaching, recognition, and accountabilityGMS Way & Patient Experience ExcellenceChampion and enforce the GMS Way as the operational and service standard across all locationsEnsure every patient interaction is elevated, personalized, and aligned with brand expectationsPartner with Spa Managers to ensure frontline teams consistently deliver:High-touch serviceSeamless patient journeysClear and professional communicationIdentify gaps in the patient experience and implement corrective actions through coaching, training, and process improvementServe as the escalation point for complex patient concerns and service recovery situationsTraining, Onboarding & Sales ConsistencyEnsure consistent adoption and execution of all training programs, onboarding processes, and operational standardsPartner with the Patient Experience Manager to maintain high-quality onboarding and ongoing development across all rolesReinforce CRM, POS, EMR, communication, and operational standards across locationsDrive ongoing coaching, skills development, accountability, and real-time feedbackMonitor training effectiveness and adjust strategies based on performance trends and business needsLead teams through operational changes, new initiatives, and process implementation with strong communication and follow-throughOperational Excellence &; ComplianceEnsure all locations operate in alignment with company policies, procedures, operational standards, and compliance requirementsMaintain operational discipline surrounding:Scheduling optimizationInventory managementMembership processesCancellation and retention protocolsReporting and scorecard accountabilityEnsure consistent execution of L10 meetings, scorecards, audits, and operational reportingEnsure compliance with company policies, clinical documentation standards, promotional guidelines, and operational proceduresIdentify compliance risks proactively, conduct routine audits, and implement corrective action plans in partnership with leadershipReinforce accountability across teams to uphold all regulatory and company standardsResponsibilitiesEnsure all locations maintain exceptional cleanliness, merchandising, maintenance, and brand presentation standardsConduct regular facility walkthroughs to identify areas for improvement and maintain a polished, high-end environmentCoordinate maintenance needs with vendors and internal teams to ensure timely resolutionSupport a safe, organized, and elevated environment for both patients and employeesFinancial & Resource ManagementManage regional budgets including labor, operational expenses, and promotional investmentsEnsure efficient allocation of resources to maximize profitability and operational effectivenessAnalyze financial performance and identify opportunities for revenue growth and cost controlPartner with leadership to support local and regional growth initiativesStrategic Execution & Cross-Functional AlignmentTranslate company-wide initiatives into clear, actionable regional execution plansPartner cross-functionally with Clinical Leadership, Marketing, Procurement, HR, and the Call Center to ensure alignment and executionEnsure marketing initiatives and patient acquisition strategies are executed effectively at the location levelProvide leadership with insights regarding market trends, patient behavior, operational challenges, and growth opportunitiesBusiness Development & Relationship ManagementBuild and maintain strong relationships with VIP patients, referral partners, and local community contactsSupport Spa Managers in developing and executing local business growth initiativesIdentify opportunities to expand brand presence, patient loyalty, and market share within assigned regionsLeadership ExpectationsLead with urgency, accountability, professionalism, and integrityModel the GMS Way and company core values in all interactionsDrive performance through coaching, development, and consistent follow-throughOperate with strong emotional intelligence, professionalism, and discretionFoster collaboration, positivity, and a high-performance culture across all teamsMaintain a visible, hands-on leadership presence within locationsQUALIFICATIONS::Proven ability to lead multi-location teams in a fast-paced service environmentStrong business acumen with experience managing KPIs, operational performance, and profitabilityPrior multi-unit management experience in aesthetics, hospitality, or specialty retail strongly preferredAbility to coach, influence, and hold leaders accountableStrong communication, leadership, organizational, and problem-solving skillsHigh emotional intelligence and conflict-resolution abilitiesStrong operational discipline and attention to detailPassion for patient experience, hospitality, aesthetics, and team developmentProficient in Microsoft Office and operational systemsAbility to travel regularly between assigned locationsAvailability to work Saturdays as business needs requireEducationCollege degree: Sales/Business emphasis preferred.2+ years of dermatologic/aesthetics experience required.5+ years of management experience is preferred.Some Of The Benefits Available To Our Full-time StaffMedical, Dental, VisionAnnual Allowances and Discounts401k + MatchCritical Illness, Hospital, Short Term Disability, and Accident InsuranceLife InsuranceBonus PotentialRelocation Options Available too!Our ValuesGMS employees are passionately devoted to living our Core Values day in and day out whether we are at work or home. We go out of our way to ensure every person we hire embodies these values, therefore, we are confident these are not just actions people “turn on“ for work.Excellence - Make what you do matter. Being the leader in your space, learning from mistakes, taking accountability, pride in work, highest quality, innovating, not being complacent. Excelling at everything you do resulting in best outcomes, quality of care and experience.Integrity - Do the right thing. We only ever do the right thing because there is no alternative.People focused - All GMS is committed to building an encouraging, caring, and supportive environment for our employees and patients. We share a responsibility to support our colleagues and patients while enriching their lives. GMS is a team, through and through. We have fun, take time to support one another, and help each other to grow.Passionately Driven - Love what you do. A position at GMS is not just a job – it is a passion, it is an experience.Respect - Everyone. Our staff sees people as people, first and foremost and they respect everyone for their humanity. We hold no judgement and we honor everyone we encounter.Growth - Embracing change. Personal growth, professional growth, service offerings. Being fluid and flexible, adaptable, open minded.If you can relate to what you just read, you may be a good fit! Again, while we may not have an open position right now, we'd still love to know more about you.