Associate Director, Data Science and Analytics

Company DescriptionHi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.Join us at razorfish.com.OverviewWe are seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.The Associate Director partners closely with media, strategy, and client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy, while advancing automation and scalable measurement frameworks.ResponsibilitiesLead end-to-end media analytics and measurement strategy across campaignsTranslate performance data into actionable insights that drive optimizationDevelop measurement frameworks and learning agendas aligned to goalsDeliver audience, competitive, and cross-channel insights to inform strategyEnsure dashboards and outputs are polished, intuitive, and decision-readyMentor team members to elevate work from reporting to insight generationCore Capabilities (Strategy, Analytics & Tools)Leads insight-driven measurement strategies tied to business outcomesIdentifies key performance drivers, gaps, and growth opportunities across campaignsDevelops and operationalizes measurement frameworks connecting media, audience, and business KPIsSynthesizes cross-channel data into clear insights that inform optimization and planningLeverages tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scaleUses automation to reduce manual reporting and accelerate speed-to-insightApplies advanced methods (testing, attribution, MMM) when needed to solve key business questionsEnsures strong data quality, taxonomy, and governanceCommunication & Client LeadershipTranslates complex data into clear, concise insights that drive actionLeads client conversations focused on implications, tradeoffs, and next steps—not reportingDelivers polished, executive-ready storytelling and presentationsActs as a trusted advisor to clients, shaping strategy through data-informed recommendationsBrings proactive insights, trends, and opportunities to clients and internal teamsAligns analytics with media and strategy to ensure insights translate into actionCoaches team members to elevate deliverables from data output to strategic recommendationsQualifications7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environmentStrong expertise in paid media measurement, KPIs, and performance optimization across channelsProven ability to translate data into clear insights and actionable recommendations that influence business decisionsExperience developing measurement frameworks, learning agendas, and performance strategiesAdvanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io)Strong communication and storytelling skills with experience presenting to senior partners or clientsAbility to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputsAdditional InformationThe Power of One starts with our people! To do powerful things, we offer powerful resources.Our Best-in-class Wellness And Benefits Offerings IncludePaid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.Compensation Range: USD $112,290.00 - USD $172,032.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.