Sales Enablement Specialist

SUMMARY: The Sales Enablement Specialist acts as a key connection point between the sales and sales enablement teams, administering key sales and marketing tools; developing and executing to ensure effective use of all relevant sales tools. This role will work closely with sales and marketing teams to develop prospect lists that align with the go-to-market strategy of the business to enable marketing campaigns and account-based selling initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES:Manage and administer sales and marketing tools including customer relationship management (HubSpot), content management (TBD), lead prospecting (ZoomInfo, Sales Navigator, etc.).Develop training and guides for effective usage of key sales tools, including onboarding and ongoing education.Work closely with sales and marketing teams to develop customer target lists and identify key contacts.Assist with other sales enablement and marketing activities as needed, including events, campaigns, and communications.QUALIFICATION REQUIREMENTS:EDUCATION AND/OR EXPERIENCE:Bachelor's degree in marketing, business administration or related strongly preferred; equivalent experience considered1+ years of B2B Sales or Marketing experience requiredPrior CRM and sales tools management experienceFamiliarity with industry standard lead prospecting toolsCustomer-focused mindsetStrong problem-solving skillsPHYSICAL DEMANDS:Lifting requirements up to 25 pounds.Requires sitting for periods of timeUse hands to finger, handle or feel.Reaching required.Requires travel using all modes of transportation.Requires a valid passport.Requires travel up to 25% of timeWORK ENVIRONMENT:Working conditions are normal for an office environment. Minimal noise.Our Minnesota facility includes a manufacturing environment. Moderate noise level. Machinery operation requires the use of safety equipment to include but not limited to; safety glasses, hearing protection, wrist and shoe straps, and ESD smock. Loose fitting clothing and jewelry are not permitted. No food is allowed in the manufacturing area. No cell phone use allowed in manufacturing area unless approved by management.EQUIPMENT AND TOOLS USED:Laptop computerStandard office equipment