Paid Search & Paid Social Manager (Remote)

Covercraft is seeking a Paid Search & Paid Social Manager to lead performance marketing across our portfolio of enthusiast-driven ecommerce brands, including Covercraft, Lloyd Mats, and Boat Covers Direct.This role will be responsible for managing and optimizing paid acquisition efforts across Google, Bing, Meta, YouTube, and other digital advertising channels with a strong focus on driving profitable revenue growth.The ideal candidate is both strategic and hands-on. Someone comfortable managing campaign execution, creative testing, feed-driven ecommerce advertising, audience targeting, reporting, attribution analysis, and ongoing optimization across multiple brands and product categories.This position will help bring paid social management fully in-house while also evolving and improving paid search efforts currently supported by outside consultants and agencies.The role will work closely with Ecommerce, Creative, Merchandising, Product Development, and Analytics teams to improve customer acquisition, onsite conversion, and overall return on advertising spend.What You'll OwnManage paid search and paid social strategy and execution across multiple ecommerce brandsOwn campaign setup, optimization, reporting, and performance analysis across:Google AdsGoogle ShoppingPerformance MaxBing/Microsoft AdsMeta (Facebook & Instagram)YouTubeRetargeting/display platformsManage significant monthly digital advertising budgets with a strong focus on ROAS, CAC, conversion rate, and profitable revenue growthBuild, optimize, and scale ecommerce acquisition campaigns across branded, non-branded, shopping, and remarketing initiativesOversee audience targeting, segmentation, bid strategies, creative testing, and landing page alignmentPartner closely with Creative and Merchandising teams to improve ad creative, promotional messaging, and product presentationCollaborate with Product Development and Merchandising teams to support product launches and seasonal campaignsHelp develop and manage promotional campaign strategies across all three brandsWork closely with Ecommerce teams to improve landing page performance, conversion rate, and onsite customer experienceAnalyze campaign, keyword, audience, and product-level performance to identify growth opportunitiesSupport feed optimization initiatives for Google Merchant Center and shopping campaignsManage attribution analysis and reporting using GA4 and advertising platform analyticsBuild dashboards and reporting that clearly communicate performance trends and opportunitiesTest and optimize new acquisition channels, ad formats, and campaign strategiesCoordinate with outside partners or agencies during the transition process of bringing the role in-houseWhat We're Looking For5+ years of hands-on paid media experience within ecommerce or direct-to-consumer environmentsStrong experience managing:Google AdsGoogle ShoppingPerformance MaxMeta advertising platformsRetargeting/display campaignsStrong analytical and performance marketing mindsetDeep understanding of ecommerce KPIs including:ROASCACMERConversion rateAOVCustomer acquisition efficiencyExperience working with product feeds, Google Merchant Center, and ecommerce catalog advertisingFamiliarity with GA4, attribution modeling, and digital analytics platformsExperience collaborating with creative and merchandising teams to improve performanceStrong organizational skills and ability to manage multiple brands, priorities, and campaigns simultaneouslyComfortable operating independently while collaborating cross-functionallyStrong communication and reporting skillsBonus PointsAutomotive, marine, outdoor, aftermarket, or enthusiast industry experienceExperience managing large SKU catalogs or fitment-driven ecommerce businessesExperience with Shopify, Magento, Salesforce Commerce Cloud, or multi-platform ecommerce ecosystemsExperience with A/B testing and landing page optimizationExperience managing both DTC and B2B-supportive marketing initiatives