Commercial Growth Manager

About Rallee GummiesRallee is matcha-derived caffeine in gummy form. Smarter, cleaner energy for the people who don't have time for a 3PM coffee run and don't want to crash from one. Built by a founder who couldn't find an energy product she wanted to put in her body, so she made it. Rallee is designed for long workdays, early workouts, late nights, and everything in between.We have thousands of daily users, subscribers and are growing fast. Four full-time, founder-led, selling D2C through our website, launching on Amazon, and expanding into retail. D2C is roughly 60% of the business today, and that's the engine this role gets to scale.Why this role exists right nowRallee is moving from a DTC-first brand into a true omnichannel business, with growth across our website, Amazon, and retail. The opportunity is exciting, but it also creates more complexity: more channels, more inventory planning, more customer touchpoints, and more decisions that need to be made quickly with good data.Until now, much of this has been founder-led, supported by agencies and a lean creative team. We are now looking for someone who can help build the commercial engine behind the next stage of growth.This person will sit at the center of growth, customer lifecycle, forecasting, and commercial operations, helping us understand what is working, what needs to happen next, and how to scale without losing focus.What you'll ownOwn customer lifecycle and retention: You will make sure customer lifecycle is prioritized as the business scales. This includes Klaviyo flows, email/SMS campaigns, subscription retention, sample-to-full-size conversion, winback flows, post-purchase education, and repeat purchase reporting.Support retail readiness and sell-through tracking You will help prepare the business for retail growth, including launch planning, SKU performance tracking, retail reporting, sell-through analysis, reorder planning, and customer education opportunities connected to retail.Support production and inventory forecasting You will help us forecast demand by SKU and channel, understand reorder points, track inventory coverage, and connect commercial growth plans to production needs. You do not need to be a supply chain expert, but you do need to be analytical, commercially sharp, and comfortable building assumptions.Help manage growth partners and agencies You will assist the day-to-day direction of our Meta agency and support partners across Amazon. You will make sure external teams are aligned with the commercial priorities of the business.What good looks like, early and long-termIn your first 30 days:Full audit across every D2C channel. You can tell us where the leaks are and where the easy wins are.KPI dashboard live. You're already reporting against the metrics we agreed on, plus the ones you think we should be tracking.Initial demand and inventory assumptions mapped by SKUBy 60 days:Customer lifecycle improvements launched across email/SMS and post-purchase flowsRetail readiness tracker and sell-through reporting framework liveAmazon and DTC priorities clearly ranked by impactInventory and reorder model built for core SKUsGrowth partners operating against clearer goals and reporting standardsBy 90 days:Conversion rate and AOV are meaningfully up. Step-change improvements, not 3% lifts.Weekly commercial operating rhythm in placeFounder has reliable visibility into sales, retention, margin, inventory, and channel performanceRetail, Amazon, and DTC are being managed as one connected commercial systemProduction needs and inventory risks are being forecasted ahead of timeThe role is proactively driving decisions, not waiting to be askedWhat we're looking forMust-haves4+ years in commercial operations, revenue operations, growth strategy, or general management at a consumer brand, ideally CPG, food/bev, or wellness.You've worked across DTC and retail. You understand how a product moves through Shopify, Amazon, and brick-and-mortar, and how decisions in one channel affect the others.You've run or are deeply familiar with the D2C stack: Shopify, Klaviyo, Amazon Seller Central, TikTok Shop. Not managed someone who has.Strong analytical instincts and comfort working in dashboards, raw data, and forecasts. You're fluent in CAC, MER, ROAS, conversion rate, AOV, retention, sell-through, and inventory coverage.You've owned or co-owned inventory, production planning, or supply chain decisions before. You don't need to be a supply chain expert, but you've made the call on what to produce, when, and how much.You've been a builder. You've taken at least one function from zero or near-zero and made it work, ideally at a consumer brand still finding its commercial footing.How you thinkAnalytical. You live in the numbers and don't trust decisions that aren't backed by them.Operationally minded. You see problems before they break and build the systems to prevent them.Systems thinker. DTC, Amazon, and retail aren't separate to you. They're one connected business.Fast iterator. You ship, learn, ship again, and don't wait for the perfect plan.Calm under pressure. When something breaks on a Friday night, you fix it.Nice-to-havesYou've worked at a larger consumer brand before this and want to bring those learnings to an earlier-stage company.Based on the East Coast (Miami is a bonus, not required).This role is not for you if…You want a Head of Operations title on day one. This role earns that. It doesn't start there.You're either a pure strategist who won't get hands-on, or a pure operator who won't think above the channel. This role needs both.You need a large team, fixed processes, and months to make decisions.How we workYou'll work directly with Georgia (founder) and our creative team (2+ others). No middle layer between you and decisions. We move on Slack and quick calls, set our own deadlines, hit them, and flag early when something's slipping. We ship before we polish.Compensation and logisticsBase: $88,000 to $100,000, depending on experience.OTE: $130,000+ realistic for someone who hits performance targets, through commission tied to direct overall sales.Equity: Vested equity available for the right candidate, depending on level and scope.Location: Remote. East Coast preferred.Growth path: Clear runway to Head of Operations/ Chief of Staff as the company scales. Earned, not promised.ClosingThis role builds the commercial engine behind Rallee's next stage of growth. If that sounds like the next thing you want to put your name on, send us your work.