Sr. AE/ Account Supervisor, Influencer Marketing

DeVries is seeking an Influencer Marketing Specialist to join our New York office, hybrid. The Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger‑on‑the‑pulse of consumer and pop‑culture/societal trends that affect consumer behavior. Responsibilities Become a key member of the agency's influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry Develop comprehensive influencer strategies across industries, verticals, and brand programs Recommend the optimal influencer approach relevant to a client's program objectives, including demonstrating how the influencers you recommend align with a client's target audience Regularly identify and vet new and up‑and‑coming influencers for current-, future-, short- and long‑term programs Create meaningful relationships with online influencers to deliver above‑and‑beyond content and engagement for clients Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy Identify creative ways to break through with influencers through earned tactics Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings Work closely with agency partners to share assets for paid media Develop and oversee media relations strategies and deliver results Generate ideas for media outreach and pitch efforts Direct and supervise special events (e.g., desk side briefings, editor events, etc.) Client Relations Serve as key day‑to‑day client contact Keep client programs on schedule and ensure all deadliness are met Structure long‑term plans and program recommendations for clients Earn the confidence of mid‑to‑senior level client contacts and other client executives Proactively handle client problems quickly and adeptly Contribute to and promote business development by counseling clients Develop and deliver client presentations Is proficient in client's social media strategy and advocates for PR and social integration where applicable Manage program budgets Team Act as key contact for internal account staff to address issues Run + lead internal meetings Recommend account assignments to managing director Train and motivate team members Conduct performance reviews Create opportunities for team members to enhance growth with agency Strategically evaluate employee strengths and assign team accordingly Make recommendations regarding salary increases, promotions, etc. Track team results against client's goals Ensure account team members adhere to agency time reporting and financial guidelines Involved in staffing of team, including reviewing resumes and interviewing candidates Effectively communicate and manage up to senior team members about client or internal team issues and successes Education Bachelor's Degree Professional Experience 5+ years experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs Excellent verbal, written, presentation and problem‑solving skills Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube Experience executing brand‑level social media strategies and ability to communicate them with complete digital fluency Experience working with cross‑functional and IAT partners to incorporate influencer plans into 360 programs Ability to execute and measure multifaceted campaigns and day‑to‑day communications initiatives DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. Salary: $70,000-$100,000 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered. #J-18808-Ljbffr