Performance Lead

About the CompanyAerflo is redefining hydration on the go with the world's first portable soda maker that turns still water into sparkling water anytime, anywhere. Rooted in innovation, good design and sustainability, we're building a future where sparkling water is more accessible, less wasteful, and infinitely more enjoyable.About the RoleWe're looking for a Performance Marketing Lead to build and scale Aerflo's customer acquisition engine across our portfolio of products including the core Aerflo System, Aerflo For bottle partners like Hydro Flask and the CO2 refills.This is a hands-on role that owns growth performance end to end, balancing efficiency and long-term value. You'll architect Aerflo's paid acquisition strategy across Meta, Google, Amazon, TikTok, and emerging channels, manage agency and creator/influencer partnerships for paid, and build the testing engine that turns paid spend into long-term customer value. Reporting to the VP of Marketing and working closely with the cofounders, Retention & Subscription Lead, Creative, Social and Influencers.The ideal candidate has run paid media across major channels at a high-growth DTC brand and can prove how strategic budget allocation and creative testing drive measurable, efficient growth.ResponsibilitiesManages and runs day-to-day execution across Meta, Google Search, Shopping, YouTube, Amazon Ads and TikTok, building, optimizing, and reporting on campaignsOwns the acquisition roadmap across paid and organic channels, aligned to revenue, CPA, LTV, refill attach rate, and payback targetsOptimizes acquisition for the device buyer most likely to convert to a refill subscriber, not just the most CPA-efficient first purchaseAllocates budget across the device, refill subscription, and cobranded products with clear logic for each, and integrates acquisition into every product launch and GTM planOwns paid creator and influencer activations, including whitelisting, Meta Partnership Ads, and TikTok Spark Ads, sourcing creators, negotiating usage rights, and treating creator-driven paid as a measurable acquisition channelLeads SEO strategy across technical SEO and content, in partnership with internal and external resourcesOwns marketing analytics, attribution, and reporting across all acquisition channelsDefines and monitors core growth metrics: CPA, LTV:CAC, refill attach rate, payback period, ROAS, incrementalityBuilds clarity around channel performance, forecasting, and budget tradeoffsPartners with Finance on planning, modeling, and performance reviewsEnsures disciplined budget allocation, experimentation frameworks, and creative learning agendasEstablishes scalable processes, tooling, and agency or freelance relationships where appropriateQualifications4+ years of experience in performance marketing, growth, or acquisition rolesHands-on experience running paid media accounts directly, not just managing agenciesHardware DTC experience (devices, appliances, or higher-AOV physical products with longer consideration cycles and real fulfillment economics)Proven experience with subscription, consumables, or repeat-purchase DTC brands, you understand why refill attach rate and payback period matter more than first-purchase ROASDeep expertise across paid social, paid search, affiliate, influencer, and SEOStrong command of marketing analytics, attribution, and growth economicsExperience managing acquisition for multiple products or SKUs with different unit economicsStrong analytical skills and comfort building forecasts, models, and reporting from scratchTrack record of driving profitable growth under budget constraintsStrong creative instincts and the ability to brief creative teams with clarityComfortable operating in fast-paced, early-stage environments with ambiguityHigh degree of initiative, self-motivation, and ownershipBA in Marketing, Economics, Statistics, Business, or equivalent years of experienceCompensation will be determined by experience and demonstrated impact. Includes performance bonus, 401(k), and full health benefits.Equal Opportunity StatementAerflo is an equal opportunity employer and celebrates diversity. We are committed to creating a workplace founded on mutual respect, equal opportunity, and freedom from discrimination or harassment. We make employment decisions based on business needs, job requirements, and individual qualifications. If you require accommodations during the recruitment process, please let us know.