Content Creator

OverviewWe’re looking for a creative, fast-moving Content Creator who can capture and edit real, day-to-day moments at Lafferty Aluminum & Screening and turn them into engaging, story-driven content for TikTok, Instagram Reels, and YouTube.This is not a traditional videography role. Think reality TV style—but real life.You’ll be filming installs, team interactions, job site moments, and behind-the-scenes content—then editing it into short-form videos that feel authentic, entertaining, and native to each platform.You’ll be in the field, in the office, and in the shop—telling the story of what we do every day.What You’ll DoFilm real, day-to-day content across job sites, office, and shop environmentsTravel locally to multiple job sites to capture installs, team moments, and customer interactionsTurn raw footage into engaging short-form videos for TikTok, Instagram Reels, and YouTube ShortsEdit content in a fast-paced, social-first style (hooks, cuts, captions, trends, pacing)Capture authentic, unscripted moments that feel natural—not stagedFollow trends, sounds, and formats—but adapt them to fit our brand and industryWork closely with marketing to align content with campaigns, promotions, and goalsOrganize and manage video files and content libraryWhat We’re Looking ForStrong experience editing short-form social content (this matters more than cinematic videography)Ability to tell a story quickly and keep attention within the first 3 secondsComfortable filming in real environments (job sites, outdoors, active installs, team settings)Someone who understands TikTok/Reels culture, pacing, and trendsSelf-starter who can move fast, capture content on the fly, and make decisions independentlyComfortable interacting with team members and capturing real conversations on cameraBasic knowledge of lighting, audio, and camera work (iPhone or camera—both acceptable)Proficiency in editing tools (CapCut, Premiere Pro, Final Cut, etc.)Bonus If You HaveExperience creating content for construction, home services, or tradesOn-camera personality or ability to direct others naturallyExperience growing or managing social media accountsDrone footage experienceWhat This Role Is Really AboutTurning everyday work into content people actually want to watchMaking our brand feel real, human, and relatableCapturing the moments most companies missProducing content consistently—not just “perfectly”Why Join UsYou’ll have constant, real-world content to work with (installs, projects, team)Fast-paced environment with freedom to create and test ideasDirect impact on company growth through social mediaOpportunity to build a strong portfolio of high-performing content