Manager, Content Planner

Manager, Content Planning & Activation Used VehiclesThe Manager, Content Planning & Activation Used Vehicles is responsible for executing AutoNation brand campaigns and enterprise initiatives across the Used business, including Used Vehicles, We'll Buy Your Car (WBYC), AutoNation USA, and Value Tracker. This role translates enterprise brand direction into channel-ready, retail-relevant execution that builds trust, drives consideration, and supports conversion. The focus is on planning, tailoring, and deploying content with speed, consistency, and relevance across owned and paid channels, while maintaining brand integrity across a diverse used-vehicle ecosystem. Operating in a fast-paced, highly matrixed environment, this manager balances rigor with agility overseeing planning, coordination, optimization, and stakeholder management to ensure work moves efficiently from strategy to market.Job Responsibilities:Own enterprise content planning and activation for the Used Vehicles business, including Used, WBYC, AutoNation USA, and Value TrackerActivate brand campaigns and enterprise initiatives in ways that build trust and clarity across the used-car journeyTailor enterprise brand direction to meet the distinct needs of each used sub-brand while maintaining master brand cohesionPlan content needs and cross-channel integration for key retail moments, offers, and always-on programsLead merchandising strategy for used-vehicle creative execution, supporting local store needs while laddering up to the master brandPartner with Strategy & Planning, Media, and Brand teams to tailor content by channel and audienceBrief internal creators and agency partners on executional requirements and timelinesOversee the content production lifecycle, including briefing, adaptation, proofing, approvals, and distributionEnsure brand consistency, compliance, and operational feasibility across all activated contentLead GTM planning, activation roadmaps, and enterprise content calendars for the Used businessTrack performance and recommend optimizations to improve effectiveness and efficiency over timeWhat Success Looks Like:Brand campaigns are executed consistently across all Used business linesUsed, WBYC, AutoNation USA, and Value Tracker show up clearly and cohesively under the AutoNation brandContent is planned earlier, reducing reactive execution and reworkMessaging builds trust and confidence across the used-car journeyStakeholders have clear visibility into what content is launching, when, and whyPerformance insights inform smarter activation and prioritization decisionsThe Used content engine runs predictably, efficiently, and on brandQualifications:Bachelor's degree in Marketing, Communications, or a related field68+ years of experience in marketing, content planning, campaign activation, or integrated marketing roles, ideally within retail, automotive, or multi-brand environmentsProven experience activating enterprise or brand campaigns across multiple channels, translating strategy into executionExperience working with OEMs, brand guidelines, or highly regulated brand environments, with a strong understanding of compliance requirementsDemonstrated ability to balance master brand standards with partner or product-specific needsStrong cross-functional leadership and stakeholder management skills in matrixed organizationsExperience partnering with Media, Brand, Strategy & Planning, and Field Marketing teamsHighly organized, detail-oriented operator with the ability to manage multiple workstreams simultaneouslyStrategic thinker with a practical, solutions-oriented mindset and a bias toward actionMust meet company requirements for employmentExciting Benefits and Perks Await You:Competitive compensation and 401k matchingEnjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGearAccess amazing deals and discounts through YouDecide, a website with offers from top providers and retailersJoin our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwideAutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.