Social Media Specialist

Job Title: Social Media SpecialistJob Family: MarketingReports to: Marketing ManagerJob Location: Corporate Office | American Fork, UTPay: $20-$25ABOUT USWe're not just in the tanning business; we're in the confidence business. At BeachesTanning + Spa, we help people feel amazing in their own skin every single day. With 12locations (and more on the way!) and a team full of energy, style, and personality, we'vebuilt a brand that's all about great vibes, real connection, and results you can see andfeel.We're looking for a Social Media Specialist who lives and breathes content. Someonewho sees a trending sound and immediately has 3 ideas. This role is all aboutstorytelling that drives action. You'll concept, film, edit, and post content that actuallyconnects-the kind that makes people laugh, save, share, and most importantly... walkthrough our doors. From TikToks and Reels to campaign launches and influencercollabs, you'll be the creative force behind how Beaches shows up online.You won't just post content-you'll study what works, double down on it, andcontinuously evolve our strategy to drive real, measurable traffic to our stores. If youknow how to blend creativity with data, trends with brand voice, and humor withintention... we're already obsessed. If you treat self-care like a full-time job, believe inthe power of a great tan, and know how to turn scrolls into store visits-this is yourmoment. Let's make waves together.RESPONSIBILITIESContent Creation + Creative Direction Concept, film, and edit high-performing short-form and long-form video contentacross multiple platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube etc.),tailoring content to fit the audience and behavior of that platform. Turn everyday moments, services, and products into engaging, scroll-stoppingstories/content that feels natural and on-brand. Lead and execute monthly content shoots, while also capturing real-time, in-the-moment content. Stay ahead of trends and quickly adapt them to fit the Beaches brand.Storytelling and Brand Voice Bring the Beaches brand to life through content that's fun, relatable, andpersonality-driven. Write captions and messaging that feel human, engaging, and on-brand whilemaintaining a consistent voice that stays fresh and relevant.Community Engagement + Team Collaboration Engage with followers through comments, messages, and interactions to buildloyalty and connection. Collaborate with in-store teams to create content and encourage participation.Traffic-Driving Campaigns Create and execute social campaigns designed to drive in-store visits Support promotions, giveaways, and location-specific initiatives that convertfollowers into loyal customersPerformance + Optimization Track and analyze content performance across platforms, using data and insightsto refine strategy, improve engagement, and drive measurable results.QUALIFICATIONS 2+ years experience in social media, content creation, or a similar role (beauty,wellness, lifestyle, or fashion preferred) Strong portfolio of video content (TikTok/Reels) that shows creativity, humor, andstorytelling ability A clear, engaging, and personality-filled writing style A genuinely good sense of humor-we're serious about not being boring Skilled in filming and editing content using tools like CapCut, Canva, or similartools Deep understanding of social media trends, formats, and platform behavior Ability to create content that feels natural, not overly polished or overlypromotional Comfortable being both behind and occasionally in front of the camera Strong communication skills and ability to collaborate with a team Highly organized, proactive, and able to manage multiple creative projects atonce Ability to analyze performance data and apply insights to future content Thrives in a fast-paced environment and adapts quickly to changing priorities,trends, and timelines Flexible schedule as needed for shoots, events, or trend timing Physical demands: must be able to lift 30+ lbs, stand and/or sit for long periodsPERKS Free UV/Spa services and discounted spray tanning ($7 - $10). 30% product discount. Leadership development from experienced mentors. Health, dental, and vision plans available with employer contribution. Paid time off. Paid Holidays.