Manager, Sales - Local Sales
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To connect with us, visit www.usatodayco.comSales Manager – Outside Sales People Leader | Territory-Based | HybridCompany: LocaliQ, powered by the USA TODAY NetworkLocation: Local/Regional Sales Leader Role - Worcester, MAAbout LocaliQLocaliQ is the full‑service digital marketing services agency within the USA TODAY Network, delivering end‑to‑end digital solutions—from strategy and creative to execution and optimization—across search, social, programmatic, video, and more, all backed by the scale and credibility of USA TODAY.About The RoleThe Sales Manager is a frontline people leader responsible for coaching, developing, and leading a team of Account Executives who sell consultative, full-cycle marketing solutions to local businesses.This role is ideal for a leader who believes great sales results start with clear expectations, consistent coaching, disciplined execution, and strong relationships—with both clients and their team. You’ll lead sellers who own their territories end to end: prospecting for net-new business, growing existing client relationships, and delivering long-term value through thoughtful marketing strategies.As a Sales Manager, you will balance hands-on coaching, performance management, and strategic leadership, while partnering closely with post-sale, sales enablement, and cross-functional teams to support strong outcomes for both clients and sellers.You will play a critical role in building a high-performance, accountable, and client-centered sales culture, ensuring your team has the tools, skills, and support needed to succeed.Why This Role Stands OutCompetitive base salary with incentive compensation tied to team performanceOpportunity to lead, coach, and develop a team in a modern, consultative sales environmentDirect impact on market growth, talent development, and client successStrong onboarding, leadership enablement, and peer supportVisibility and partnership with senior sales leadershipCareer progression into senior sales leadership rolesBacked by industry-leading marketing solutions, tools, and dataHigh-performance culture What You Will DoLead, coach, and develop a team of Account Executives focused on full-cycle, consultative sellingDrive execution of daily, weekly, and monthly sales behaviors including prospecting, pipeline management, and forecastingConduct regular 1:1s, pipeline reviews, ride-alongs, call coaching, and performance check-insSupport sellers in running strong discovery conversations, building thoughtful proposals, and closing new and expanded businessSet clear performance expectations and hold the team accountable to activity, quality, and resultsPartner with post-sale teams, sales enablement, and internal stakeholders to support client outcomes and seller successRecruit, onboard, and ramp new hires with a strong focus on early success and skill developmentUse CRM and reporting tools to monitor performance, identify trends, and proactively address gapsFoster a positive, inclusive, and resilient team culture grounded in coaching, feedback, and continuous improvementStay close to the market—client needs, competitive landscape, and local business trends—to guide effective sales strategyQualifications3+ years of experience leading, coaching, or mentoring sales professionals (formal people leadership preferred)3+ years of experience in B2B sales, with demonstrated success in consultative or full-cycle selling (in media preferred)Proven ability to coach prospecting, discovery, pipeline management, and closing skillsExperience managing performance through activity, behaviors, and outcomes—not just resultsComfort selling and coaching across digital marketing solutions (search, social, display, video, or similar)Strong working knowledge of CRM tools with disciplined forecasting and pipeline managementAbility to balance empathy and accountability when coaching performanceClear, confident communicator who builds trust with sellers, peers, and senior leadersWho Thrives In This RoleTop-performing Sales Managers are coaches first. They are organized, consistent, resilient, and deeply invested in developing people. They don’t avoid tough conversations, but they lead them with clarity and respect. They believe in process, use data to guide decisions, and know that strong fundamentals drive sustainable results. They’re energized by helping others win—and they hold themselves and their teams to high standards while creating an environment where people feel supported, challenged, and motivated to grow.BenefitsWe believe great leaders deserve strong support and meaningful opportunity.Competitive base salary + commission based on team performance401(k) with company matchComprehensive health, dental & vision coverage optionsGenerous paid time off and holidaysStructured leadership onboarding and enablementOngoing development and coaching from senior leadersHybrid flexibility aligned to market and team needsAccess to industry-leading tools, data, and marketing solutionsCareer progression opportunitiesRecognition programs, incentives, and President’s Club tripsLead a team that helps local businesses grow. Build talent. Drive results. Create impact.If you’re passionate about coaching sellers, developing people, and leading with purpose in a consultative sales environment, we’d love to hear from you.The annualized base salary for this role will range between $80,000 and $90,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. 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