Creative Director (Brand)

Role OverviewPurple, Rock, Scissors is seeking a Senior Creative Director to shape and lead brand identity systems across digital, physical, and experiential touchpoints. This role is for a hands-on creative leader, someone who pairs rigorous strategic thinking with exceptional design execution.You will define and evolve brand ecosystems from concept to launch, guiding work across identity systems, packaging, environments, social campaigns, and digital product brands. Working in close partnership with strategy, engineering, and client teams, you'll translate ideas into cohesive, scalable experiences that resonate in the real world.As a key creative force at PRPL, you will operate at the intersection of storytelling, technology, and design craft. You'll mentor and inspire designers while actively contributing to the work, setting a high bar for creative excellence and originality.The ideal candidate is energized by complexity, fluent in modern creative tools, including AI-assisted workflows, and deeply understands how brands grow, adapt, and perform across systems. You bring clarity to ambiguity and create work that is intentional, forward-looking, and meaningfully connected to business and culture.What You'll LeadBrand Systems & IdentityDevelop and direct brand identity systems from strategy to final executionCreate scalable visual frameworks across digital, print, environmental, and experiential touchpointsTranslate positioning and messaging into compelling visual languageEnsure consistency across multi-platform brand ecosystemsHands-On Creative Execution Own design end-to-end, from concept to final production-ready files and handoffCreate identity, typography, iconography, packaging, and presentation assetsGuide UI visual systems in partnership with product and UX teamsSupport environmental and experiential brand designCreative Strategy Collaborate with strategists to align creative with business objectivesParticipate in discovery, workshops, and stakeholder presentationsShape creative narratives and visual storytellingPhotography & Video Direction Define visual direction for brand photography and motionGuide production teams to maintain brand integrityAI-Enabled Creative Leadership Integrate AI tools into creative workflows responsibly and effectivelyExplore emerging creative technologies to improve speed and qualityEstablish best practices for hybrid human/AI design processesTeam Leadership Maintain a high bar for craft and conceptual thinkingLead critiques and feedback loops that improve the work, not just approve itCoach designers through concepting, refinement, and production-quality executionPartner with project management to allocate creative resourcesParticipate in hiring and creative team developmentClient & Business Collaboration Present creative direction confidently to stakeholdersTranslate complex client needs into executable creative frameworksSupport pitch and new business effortsTools & Technical Requirements Must demonstrate fluency in:Figma (required)Weavy or collaborative design systemsAdobe Creative SuiteAI-assisted design workflowsPresentation design toolsWorking knowledge of: Brand guidelines systemsTypography systemsPackaging production workflowsEnvironmental graphicsSocial media visual systemsRole Requirements 10+ years professional creative experienceProven leadership in brand identity developmentPortfolio demonstrating end-to-end brand systemsExperience designing across digital + physical environmentsClient-facing presentation experienceTrack record mentoring creative teamsApplication Requirements: Portfolio link required. Applications without a portfolio will not be considered.Bonus experience: Photography/video directionExperiential or environmental brandingPackaging designMotion designWebsite and app UI design experience, including collaboration with UX teams