Digital Marketing Specialist

DepartmentUniversity Comms and Marketing-258000Career AreaPublic Relations/Communications/MarketingPosting Open Date04/10/2026Application Deadline04/23/2026Open Until FilledNoPosition TypePermanent Staff (EHRA NF)Working TitleDigital Marketing SpecialistAppointment TypeEHRA Non-FacultyPosition Number00062402Vacancy IDNF0009667Full Time/Part TimeFull-Time PermanentFte1Hours Per Week40Position Location:North Carolina, USProposed Start Date06/15/2026Be a Tar Heel!:A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.Primary Purpose Of Organizational UnitUniversity Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Digital Production, Executive Communications, Strategic Communication, Marketing, Social Media, Creative Services, and the UNC Visitors Center.Position SummaryUNC-Chapel Hill’s University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns, both in-house and with vendor support.Reporting to the director of marketing strategy, the digital marketing specialist will develop and implement paid social media campaigns, coordinate paid media buys, track pacing and metrics across digital platforms, develop strategic recommendations based on best practices and observed performance, and help measure the impact of our communications efforts with the University’s target audiences.Minimum Education And Experience RequirementsBachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.Required Qualifications, Competencies, And ExperienceDemonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X. Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X and Instagram Analytics to standardize reporting of digital and social media metrics. Knowledge of SEO and AP Style.Preferred Qualifications, Competencies, And ExperienceThree years of relevant experience. Ability to develop standard benchmarking and reporting systems.Campus Security Authority ResponsibilitiesNot Applicable.