Search Engine Marketing Specialist

About the Role:We’re looking for a detail-oriented and curious Paid Search Specialist with 2 years of experience to support the strategy, execution, and optimization of SEM campaigns—primarily within the pharmaceutical and healthcare space.This role is ideal for someone who loves the mechanics of paid search, wants to deepen their platform expertise, and is excited to grow within a collaborative, fast-moving agency environment. You’ll work closely with senior SEM leaders, media strategists, client service teams, production and cross-functional partners to help deliver compliant, high-performing search programs for both HCP and patient audiences.Responsibilities:Campaign Execution & OptimizationSupport the build, launch, and optimization of paid search campaigns across Google Ads and Microsoft AdsAssist in keyword research, campaign structuring, ad copy implementation, extensions, and bid adjustmentsMonitor daily pacing and performance to ensure campaigns align with client goals and budgetsExecute optimizations based on performance trends, platform best practices, and direction from senior SEM team membersSEM Strategy SupportContribute to SEM planning by identifying keyword opportunities, audience signals, and competitive insightsPartner with writing and strategy teams to help develop and implement SEM ad copy aligned with brand messaging and compliance requirementsSupport SEM submissions through MLR by organizing documentation and ensuring approved content is used correctlyMeasurement & TrackingValidate conversion tracking and flag data issues to senior team membersPull and analyze performance reports, highlighting trends, insights, and optimization opportunitiesRegulatory ComplianceAdhere to pharma SEM regulatory standards and internal governance processesMaintain organized records for audits, MLR approvals, and campaign documentationStay up to date on platform policies and pharma-specific SEM guidelinesCollaboration & GrowthWork closely with media strategy, client service, analytics, and development teams to support integrated media effortsParticipate in reporting and internal readouts by contributing performance insights and learningsActively seek feedback and learning opportunities to grow SEM expertise and industry knowledgeExperience:1.5 - 2 years of hands-on experience in paid search (agency experience preferred)Familiarity with Google Ads and Microsoft Ads; pharma or healthcare experience is a plusStrong analytical mindset with comfort working in data, spreadsheets, and reporting dashboardsHighly organized with excellent attention to detailClear communicator who thrives in a collaborative, team-oriented environmentEagerness to learn, ask questions, and grow within paid media and digital marketing