General Manager, NewCo

About Trade CoffeeTrade Coffee is building the future of specialty coffee at home. We've created the country's largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America's best roasters. Every bag is roasted fresh to order and shipped direct. We're democratizing access to specialty coffee while empowering small roasters to scale and thrive.This new brand is not an extension of Trade. It's a completely new business under the same corporate umbrella, with a different go-to-market strategy and customer promise. Trade will continue to operate independently under the leadership of its own GM, while this new brand is built and scaled as its own platform.About the RoleAs General Manager, you'll take full ownership of this business. You'll build and execute the go-to-market strategy, oversee development of the digital experience, and lead every part of getting the business launched. You'll then continue leading it through scale and growth. This is a rare opportunity to shape something from the ground up, with the support and infrastructure of an established business behind you.What You'll DoBuild and Launch the BusinessOwn the go-to-market plan and lead it through executionOversee digital product development and customer experienceCoordinate across product, brand, marketing, and operationsBuild a launch-ready business with clear positioning, traction, and identityP&L and Business OwnershipSet goals and drive accountability across all levers of growthMake investment decisions and prioritize across functionsOwn financial performance and reportingCross-Functional ExecutionLeverage shared services from Trade while building a distinct operating modelDrive alignment and clarity across centralized and brand-specific teamsOperate with urgency, quality, and accountabilityTeam LeadershipHire and manage an early team across product, growth, and creativeBuild an operating cadence that drives progressInstill a culture of speed, ownership, and high standardsWhat We're Looking ForExperience8-10+ years building and scaling businesses, with direct experience taking a product or business line from launch through scaleHas operated across stages, from scrappy early builds to leading execution in more mature, scaled environmentsLed and scaled teams of 5-30 people across product, growth, and/or operationsP&L ownership with accountability for a business doing $25M+ annuallyProven track record in direct-to-consumer ecommerce, ideally in subscription or consumablesHistory of launching new products, brands, or businesses that gained meaningful traction, not just optimizing existing onesWe\'re looking for someone who has already:Built a go-to-market strategy and executed it through launch and early growthDone the scrappy, hands-on work of building something from nothing, and also driven relentless execution across a team as the business scaledMade hard investment tradeoffs with limited resources and delivered results anywayHired early teams and created the operating rhythms that drove momentumNavigated ambiguity without waiting for permission or perfect informationOperated as an owner, not just a functional leaderBusiness AcumenDeep understanding of ecommerce unit economics and growth leversSkilled at setting strategy and translating it into executable plansExperience making smart investment decisions and prioritizing ruthlesslyComfort navigating both building new capabilities and leveraging shared servicesTrack record of driving results in resource-constrained environmentsLeadership & ExecutionProven ability to hire, develop, and manage high-performing teamsClear communicator who can rally people around a vision and drive alignmentDecisive leader who moves with speed while maintaining qualityExperience building operating rhythms and cadences that create momentumSkilled at working across functions and influencing without authorityMindsetStrong sense of ownership. You treat the business like it\'s yours.Comfortable with ambiguity and energized by turning ideas into realityBias toward action balanced with strategic thinkingScrappy and resourceful. You find ways to make things happen.High standards for yourself and your teamEntrepreneurial spirit with the discipline of an experienced operatorWhy This MattersYou'll own a new business from day one. Every strategic decision, every hire, every launch milestone will be yours to shape. You'll have the resources and infrastructure of an established company (capital, expertise, operational support) without the constraints of legacy systems or existing business models. This is the opportunity to build and lead a business with the backing of a proven company behind you.How We WorkWe're based in Midtown Manhattan with a hybrid model: in office Tuesday through Thursday. Great products are built through close collaboration. We move faster and build better when product, brand, and operations work together in real time. If you thrive on quick problem-solving, shaping ideas collaboratively, and working alongside focused builders, you'll feel at home here.What We OfferThe chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership teamThe opportunity to deepen your skills and make a lasting impact as the organization scalesOngoing mentorship and support from leadership and managementA competitive salary and unlimited vacation$500 a year to spend on amazing coffeeBest-in-class health benefits and a 401(k)Twice-monthly catered lunchesA pet-friendly officeTwo paid days of Trade-sponsored community service each yearNYC Base Salary Range$175,000—$275,000In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies. #J-18808-Ljbffr